Blog TCLoc | Online Master's in Technical Communication and Localization

Don’t Underestimate the Power of Visual Content in your Digital Marketing Strategy

by Andriana Zgardan | Jul 22, 2019 | Marketing

According to numerous studies, consumers are more likely to react positively to digital marketing if it is presented with high-quality visual content. It is therefore essential to incorporate visuals in your digital marketing strategy to ensure that prospective...

TechCommNZ: Supporting and Promoting Technical Communication in New Zealand

by Master TCLoc | Jul 15, 2019 | Technical Communication

TechCommNZ President Meredith Evans with Steve Moss, Winner of the 2018 Excellence in Technical Communication Award. Editor’s Note: This article was written by TechCommNZ President Meredith Evans. Enjoy ! In New Zealand, technical communicators are thriving, but there...

What Makes Video Game Localization so Special?

by Vincent Golombek | Jul 8, 2019 | Localization, Translation

The video game industry is constantly growing and increasingly more video games are being played around the world each year. However, in order to be successful, video games must be launched in the international scene and appeal to players worldwide. But their rich...

Live Streaming on Twitch.tv: a New Opportunity for Brands to Advertise Online

by Despina Caragiannidis | Jul 1, 2019 | Marketing

Editor’s Note: This article was written by a future expert from the CAWEB Master’s course. Enjoy! Just a few years ago, online gaming was considered nothing more than a pastime, an addiction or even a waste of time by some. However today in 2019, online gamers – or...

Chatbot: the Key to Good Customer Service

by Leo Rehspringer | Jun 25, 2019 | Machine Learning

Editor’s Note: This article was written by a future expert from the CAWEB Master’s course. Enjoy! Virtual assistants, autonomous robots or chatbots: companies all over the world are welcoming artificial intelligence as the new virtual goldmine. It has been used in...

Website Localization Best Practices: Go International!

by Justine Tarlet | Jun 18, 2019 | Localization

Editor’s Note: This article was written by a future expert from the CAWEB Master’s course. Enjoy! Internet has become a global media that enables exchanges between different cultures. It is now essential for companies willing to go international to adapt to their...

How Translators Master Digital Transformation by Specialising in Core Competencies

by Steffi Ullrich | Jun 14, 2019 | Technical Communication

Editor’s Note: This article was written by a future expert from the TCloc Online Technical Communication Master’s course. If you have any questions or wish to find out further information about the course, you’ll find a link at the end of the article to access the...

360-Degree Video and VR Videos: the Future of Digital Marketing

by Morgane Milanini | Jun 12, 2019 | Marketing

Editor’s Note: This article was written by a future expert from the CAWEB Master’s course. Enjoy! Marketing trends are rapidly evolving, and every business needs to keep up with new technologies if they want to strengthen branding. Time has run out for printed...

Which Type of CMS Should you Use to Create the Perfect Website?

by Florence Perret | Jun 3, 2019 | Web Technologies

Editor’s Note: This article was written by a future expert from the CAWEB Master’s course. Enjoy! Commercial or Open Source ? WordPress or Shopify ? To code or not to code ? When creating a website, the choice of the type of CMS can be complex, and...

TCLoc Class of ’18 Graduation Ceremony Highlights

by Yannick Obergfell | May 27, 2019 | On-campus meetings

’18 TCLoc and CAWEB graduates pose in front of Ramses II in the aula of the Palais Universitaire, Strasbourg, France They came from far and wide to receive their diplomas and gather one last time with their fellow students to celebrate and bond one last time...

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