Good project management requires a manager to scrutinize teamwork. However, when they interfere too much, managers can jeopardize a team’s autonomy and productivity.

Spotting a Micromanager

When a project manager engages in excessive scrutiny regarding how the team carries out tasks, they are micromanaging. A micromanager closely controls the work of their employees. Rather than focusing on larger concerns, they will spend most of their time giving specific instructions on smaller tasks at every step of the project. This is also noticeable in the manager’s way of handling communications and work progress. Because they feel the need to be on top of everything, all communications must go through them. Sometimes, micromanagers will even jump in to complete tasks themselves, thinking they can do it faster.

Addressing micromanagement can be challenging whether you are an employee experiencing it or a project manager who finds they have adopted this style. Nevertheless, it is possible. An essential step to doing so is understanding the causes behind micromanagement. There are numerous reasons why a manager might resort to intensive oversight and control. While some relate to the manager’s past, others revolve around increased performance pressure:

  • they feel unsure and self-doubting due to a recently attained position
  • they fear underperforming and being fired
  • a supervisor above exerts pressure on them
  • due to experiences in their childhood, they developed a tendency to control everything.

No matter their micromanaging reasons, team leaders need to acknowledge the detrimental effects this style can have on a team’s productivity.

Sabotaging Trust and Teamwork

When a manager is breathing over employees’ shoulders and constantly checking on them, this results in considerable stress, frustration, and demotivation. This also leads to a perceived lack of trust: employees feel that they are not given enough autonomy or space to show they’re worth their salt. As such, they are more likely to perform with the lowest dedication and work in fear. Fear, frustration, depression, accidents, lack of productivity: micromanagement can cost a company its best and brightest minds, eventually causing them to leave.

Furthermore, micromanaging is not a scalable tactic. As long as the manager leads a relatively small team, they can repeatedly check their employees’ work. When the team expands, the micromanager cannot do so without risking burnout. With more employees, a micromanager will soon find themselves checking on too many people while allocating too little time to do their actual job: managing the project and the team. Not to mention that such behavior reduces the employee’s ability to work in autonomy as they are constantly guided by their manager.

How to Stop Micromanaging

Micromanagers rarely view themselves as such and tend to describe their style as “structured”, “organized”, or “perfectionistic”. A first step to escaping from micromanagement is acknowledging it and being willing to adjust one’s leadership style. Additionally, as explored earlier, this style of project management damages the employees’ trust towards their manager. Managers can follow various approaches to re-build this trust and reinforce team building:

  • encourage initiatives and autonomy among team members
  • clearly communicate what the expected goals are
  • delegate and trust your team while being attentive to their needs through regular (not constant) check-ins
  • openly share feedback regarding what employees could do to improve.

On the organizational level, a manager can replace micromanagement with a more efficient way of tracking objectives and their outcomes: Objectives and Key Results (OKR). Instead of micromanaging, the team leader can set, every quarter, some key objectives that are actionable, quantifiable, and have a deadline. Doing so will articulate teamwork around the key objectives and how to reach them. As far as the project manager is concerned, they can keep abreast of the work progress by holding regular meetings where every team member can present their progress. Those meetings can offer room for giving feedback on the OKRs and provide useful guidance.

What if Your Project Manager Is a Micromanager?

Being in such a position is all but easy. It is not always possible to bring the transformation you expect, but it is worth trying. Your first move should be to understand why your manager is interested in the task or project. Let’s face it, a micromanager, to some extent, is a person who is excessively interested in how tasks are done. This can be turned into an advantage if the motives of the manager are understood. Is it that they want the project to succeed so badly because they’re passionate about their job? Is it that they are afraid of losing it?

Figuring this out can help the employee develop a different work style that creates more autonomy and, at the same time, secures the manager’s goals. After figuring this out, share your concern with the manager cautiously. As mentioned earlier, micromanagers are generally unaware of the toxicity of their management. Consequently, denial may be their first reaction if this issue is not approached with tact. Therefore, when attempting to call your manager’s attention regarding the situation, make sure to choose an environment that’s not stressful; ideally, an informal occasion. Stress that you understand how much the project or work means to them. Starting with this, your manager is likely to be more attentive. Then, describe clearly what you can do to increase your leader’s confidence in you while improving your own performance. It is essential to demonstrate how providing you with more autonomy will translate into more productivity for your manager.

Conclusion

A toxic work environment leads to poor performance and lack of teamwork.  Certainly, micromanagement can radically damage the work environment and develop an atmosphere of stress, fear, and frustration. Moreover, it erodes employee’s confidence and prevents the manager from leveraging their team’s full potential. In the long term, this project management style can cause your team’s burnout and chase away your valuable team members.  Given the issues it may cause, micromanagement should be tackled and project management best practices should be implemented. It needs to be addressed with tact if you are an employee experiencing it. With honesty, if you happen to be a project manager who has been practicing it.

Have you ever experienced micromanagement? Write your experience below in the comments and share this article so it can help others!

You want to bring your software to other markets and you know you will be localizing it. You have researched localization online and found many useful tips that you intend to implement in your localization process. In addition, you are aware of internationalization concepts such as Unicode, text expansion, and separating strings from source code. So you should now possess the knowledge to tackle localizing your software with the resources you have at your disposal, right? Besides the many localization best practices that you may already know, you should also keep in mind the following mistakes or DON’Ts when starting to localize your software in order to avoid problems and dead-end situations later.

Don’t improvise as you go along.

The more things you standardize or agree upon before starting, the smoother the localization process will be. A big issue here is terminology. Try your best to standardize the way you call things in your program. This is not only for the benefit of users in the original language of your software, but it will also make translation easier. It is also advantageous to agree on the terminology in other languages, i.e. create glossaries. This may seem like a big up-front investment, but it will save you a lot of time down the road, as there will be fewer interventions during the localization process about undefined terminology, which will also improve the overall consistency of the translation.

Also, try to standardize the formats in which you have translatable documents and try to keep their number down. You may have some strings in XML, some in a database, and some in your own internal format. Standard formats have the benefit that they can be read and edited with a variety of tools. Even transitioning from one standard format to another sometime in the future might not be as difficult, because converters will likely exist. Try to replace at least the internal format with a standard one. Whoever will be processing those strings will thank you.

Don’t make your own tools.

You might be tempted to develop your own tools that can handle the formats you use, including the internal format. As Henk Boxma writes in his article about software translation costs, making your own localization tools might end up costing you more than a dedicated localization tool. It may also prevent you from reaping the full benefit of computer-assisted translation (CAT) tools and make any outsourcing of translation more difficult.

CAT tools are dedicated tools that have been developed over the years. They are designed to handle a large variety of formats and contain features which facilitate a more streamlined translation process that can also deliver higher quality with built-in quality assurance tools.

lines of XML code that will be localized with a CAT tool software

Unless you are willing and able to dedicate development resources to your in-house tools in the long-term, those tools probably won’t have features comparable to CAT tools. Instead of creating a tool that allows you to translate any internal formats, spend those resources on developing a conversion utility that converts internal formats to standard formats, such as XML.

Don’t do everything on your own.

You might have a person available in the company who is a native speaker of the language into which you are going to translate your product. It may seem like a good idea to use that person’s knowledge of the product, despite them having no background in translation. Doing the localization in-house could also keep the costs down.

But will that person have enough time to do their own work and localization? Even if localizing your product seems like a one-off project, also keep in mind that somebody will have to maintain other languages once you update your product and correct any mistakes that might slip through the first time.

A localization professional will be able to help you avoid many potential pitfalls that you might run into months or even years down the line if you do it all with existing, non-specialist resources. In the end, fixing such issues could cost you more time and money than getting expert help.

Do you agree with this choice of DON’Ts? Can you think of any other bad practices we have missed? Don’t hesitate to share your thoughts in the comment section below.

As you might know, Netflix has become one of the largest online streaming services. Their product is available in over 190 countries and currently supports 26 languages. Netflix is still fine-tuning its multilingual localization processes to ensure that all its content is universally accessible.

How does a streaming organization as large as Netflix handle localization across the world?

What Is Localization and Why Is It Important For Netflix?

The Art of Adapting to Cultural Zones and Values

Localization (L10N) is a key phase within the process that you cannot ignore when expanding services into the global market. It is about adapting a product from a specific region or country. Basically, it refers to translating multimedia content such as software, video games, websites, as well as audio and video.

When localizing, you should take into consideration cultural differences and diverging values. It can indeed become a significant challenge when you have to repeat this process for five or more languages. Netflix changes the catalog choices depending on the region. You do not find the same content if your IP address is in France, India, or South Korea.

However, localizing is much more complex than just adapting a movie and show selection. When localizing a user interface, you have to think about readjusting several technical aspects which differ from country to country.

Localizing Netflix’s User Interface

Pseudo-localization is an important phase within the localization process because it specifies technical definitions regarding aspects of text adaptation to a target language. It actually becomes a prerequisite when you have to translate from a Western language to an Asian one for example, e.g. from English to Chinese or Japanese.

But what is exactly pseudo-localization?

In their Netflix Tech Blog, Netflix published an article about the technical issues they regularly face when updating or adapting new content on their multilingual user interface.

Here is a list of multiple parameters Netflix’s pseudo-localization team have to take into account:

  • Left to right/right to left script.
  • Vertically or horizontally presented texts.
  • Length constraints/limited number of characters. Sometimes, a translation from one language to another ends up being too long for User Interface elements such as buttons, titles, or descriptions. Therefore, the text would not fit into the space provided in the interface.
  • Appearance: Character sizes, formats, fonts… Without pseudo-localization, it could lead to cultural or technical inconsistencies.

To summarize, pseudo-localization can be defined as the phase in which one adapts and edits every piece of text of a user interface to a target language.

Who Handles the Localization on Netflix?

One Project to Manage, Several Tasks to Divide

Each person who takes part in this process has a specific role. There are several ways to split the tasks of a multilingual localization project. With so much content, you may ask yourself how Netflix handles the work of translating all of this efficiently.

Netflix outsources translations. All of these tasks are usually executed by several Directors of Localization, Localization Project Managers, and Language Managers. They are the link between Netflix and external localization vendors or freelance translators working for the streaming services company.

Project Hermes: An Internal Localization Team at Netflix

In 2017, Netflix launched a global campaign to hire the best translators to increase the quality of their subtitles, the Hermes Portal. This campaign encompassed a global language, translation and technical test accessible worldwide for anyone who had access to Netflix. However, given that Netflix is more specialized in technology development and project management than in localization, the project turned out to be too costly and ambitious. The company had to cancel it and leave this process to their external localization vendors.

All in all, Netflix handles the management as well as the technical aspects of a localization project (pseudo-localization, content workflows) while external partners deliver localized contents such as translated subtitles and dubbing. When content does not belong to the company, Netflix has to buy the publishing rights from other companies and does not necessarily have permission to edit subtitles.

Even for Netflix, Multilingual Localization Is Challenging

In the online streaming industry, managing a multilingual localization project is a challenge because they have to tackle every aspect of the translation process. Languages and technologies have been evolving at a fast pace in recent times and with innovation, organizations have found ways to manage it.

Although Netflix had considered having its own in-house localization team, it decided against it and continued with outsourcing to external translation teams around the world. This illustrates that even a company with the reputation of Netflix is still learning and developing strategies to manage localization projects.

We could have also taken the examples of other streaming services such as Amazon Prime Video, YouTube Premium, or the more recent Disney+, as each of those companies are facing similar challenges and are actively researching for creative solutions to improve the quality of the contents they are sharing with their subscribers.

Sharing your thoughts about Netflix’s localization management may bring some new and interesting insights on this topic. Either way, feel free to comment here!

According to the MESA Europe Content Localization Council in 2017, the size of the audiovisual translation market suggests that content localization services are worth about 2 billion USD per year and are expected to grow by 8% to 10% annually. The Slator 2018 Media Localization Report paints a similar picture, yet subtitle translation software has not grown to match this assertion. Is it because traditional TM (translation memory) technology has nothing to offer and can’t support this specialized localization process?

The Audiovisual Translation Process

A typical methodology in multimedia translation involves four main steps: spotting, translation, simulation, and adaptation.

Professional audiovisual translators are often responsible for all four of these steps. As TM technology has not provided an optimal environment for any part of this process, translators have simply been using subtitle editing software instead. But now, thanks to the solutions provided by the SDL Community Developers team, translators can use their preferred translation environment for more of the audiovisual translation process. This includes leveraging translation memories, managing terminology, and performing quality assurance checks.

Subtitle Solutions for TM Technology

Audiovisual Context

The first problem with TM technology is that it typically did not provide proper context when translating videos. A noteworthy solution to this challenge is the Studio Subtitling plugin, which supports audiovisual playback that works synchronously with the translation editor. It provides additional data in real time, such as the number of characters per line and reading speed, and is available when translating, editing, or proofing subtitle translation.

File Type Support

The second problem is that the audiovisual translation industry works with a very limited set of file types (considering the hundreds that are available through subtitling software tools like Subtitle Edit). The lack of support for subtitle file formats makes it harder for TM technology to be used properly. Indeed, in order to use it, these files must often be converted into either SRT — one of the few supported formats in translation tools — or Microsoft Word. Fortunately, new file type plugins have been developed for STL (Spruce), webVTT and SBV (youtube) — with plugins for ASS, TTML and DFXP due shortly, all in addition to SRT which is already available. This innovation ensures that SDL Trados Studio already supports more subtitle file formats than any other TM technology.

Time-Code Editing

TM technology typically works on the basis that the source files are sacrosanct and, therefore, should not be changed. However, a subtitled sentence often takes two, three, or even four screens to be completed, and its translation won’t necessarily be shown in the same order or have the same length as the original. So, the translator needs to be able to merge or split subtitles for them to make sense. This requires a change to the structure of the time-codes in the source file, and, until now, no TM technology has supported this to any extent. The Studio Subtitle plugin and associated file types solve this problem by ensuring that the timecodes are updated in the target file when the translator merges segments.

Translation Quality Assessment

Finally, the fourth problem relates to TQA (Translation Quality Assessment). Many models in the translation industry can be used in support of TQA, but none of them are suitable for checking the quality of subtitling. In fact, there is a general lack of an agreed model to support TQA for intralingual subtitling, and there are very few TM solutions that can support a TQA process at all.

This problem has been solved by building a TQA solution around the FAR model proposed by Professor Jan Pedersen of Stockholm University that supports assessment in three areas:

  • Functional equivalence — do the subtitles convey speaker meaning? 
  • Acceptability — do the subtitles sound correct and natural in the target language?
  • Readability — can the subtitles be read in a fluent and non-intrusive way?

This is only possible because SDL Trados Studio supports the use of a TQA model for review and because it is freely available as an optional TQA profile on the SDL AppStore.

Supporting Audiovisual Translation

The SDL AppStore is a first in the industry and remains the only way for developers to create solutions of their own using the open APIs that are made available through the SDL Language Platform. The Community Developers team has provided support for a subtitle translation software solution and made it available so that any user of SDL Trados Studio can download and install it for free.

If you work in the audiovisual translation field and lack the tools to help you leverage your translation resources, then give these solutions a try. The evolving nature of this subtitle translation software means it can continue to adapt and improve to always meet your needs!

If you have questions about SDL Trados’ subtitle translation software, don’t hesitate to reach out so you can find a suitable technology plan that caters to your needs. If you prefer working alongside your peers, you can also ask any questions you like in the community forum where a dedicated place is set up for discussions about subtitle translation software.

Do you work in the audiovisual translation field? What software and solutions have you found to support your translation process? Have you ever tried any of SDL Trados’ plugins? Let us know in the comments below! Curious about our other articles on translation? Check them out on the TCLoc master’s blog!

There are certain challenges that you’ll likely face during your localization career. In this article, we give you the keys to overcoming these challenges and making your localization project successful. So, if you are interested in localization project management or another position in the localization field, keep reading! 

Upstream preparation: provide product knowledge!

If you have ever worked as a translator, you probably know that it is extremely difficult to provide good quality translations without context. Product development and product localization are handled by different teams who often work for different companies. Without proper preparation and communication, this can lead to challenges in the localization process. For example, how can translators get the necessary context and product information to produce an accurate and suitable translation?

First, during the preparation of the product, developers should provide explanations for any text that will be displayed. These explanations inform translators about the purpose and the meaning of the text. Developers should also provide information on character limits, which is essential in order to adapt text to user interfaces as well as to other content types. A button displayed on a mobile interface, for instance, might have a very short character limit. If this isn’t communicated to the translators, it can result in truncation and spending extra time and money on correcting it. Supplying translators with all the information they need greatly minimizes the risk of potential errors.

Project preparation is also an important stage that should not be overlooked. During this stage, the localization project manager should create a localization kit that includes:

  • the content to be translated in an appropriate format
  • a glossary for each target language with specific terms and their definitions. If no glossary is provided, it must be created. 
  • translation memories (files containing similar past translations that can be used as reference for current translations and save translators a considerable amount of time)
  • a style guide that explains, for example, the tone that should be used, the parts of text that should not be translated, or the audience that the text is intended for. This ensures that the text’s style will be consistent, even if many translators are working on it
  • reference materials, such as screenshots and demo versions, which give translators context and a deeper understanding of the product 

The job of a localization project manager is to make sure that the product and project preparations have been done correctly. One of the keys to a project’s success is facilitating communication and information sharing between the teams involved. Another important aspect to consider is staying within budget and time limitations.

CAT Tools: deal with tight deadlines and a limited budget 

Respecting deadlines while meeting the budget can be a really tough job. You are often going to work with clients who are on a very tight schedule for their product launches. A good localization project manager knows that organization is key in these cases, and always uses the best-performing tools. When used the right way, CAT tools can help save a considerable amount of time and money.

For example, if there are existing translation memories, CAT tools can automatically translate parts of the text, which saves a lot of time since the previously translated text is recycled and translators won’t have to translate everything from scratch. It also helps reduce costs as translators are paid by the word and the sentences that have already been translated in previous projects are paid at a lower rate. The similarity (called translation memory matches) varies between 50% and 100% and these words are only paid a percentage of the full word rate. The grid feature of certain CAT tools can help localization managers estimate discounted rates to make sure the project stays within the budget.

The success of localization project management

Productivity and turnaround of localization projects depend on the project manager being aware of these and other challenges as well as possible solutions. CAT tools can enhance profitability if they are used correctly in the project. There are plenty of other tools that can also be used in this field, such as localization project management tools, terminology management tools, and translation memory management tools. We highly recommended taking advantage of these to ensure the success of your localization projects.

What tools do you recommend? Do you have other tips to add? Let us know in the comments!

Also, interested in localization courses? Have a look at the TCLoc master’s program

Nowadays, computer-aided translation tools (CAT) have become an absolute necessity for professionals working in the translation and localization industry. How are CAT tools different from machine translation, and how do they work? 

What’s the difference between machine translation and computer-aided translation?

Machine translation is generated by software and based on a dictionary, to which users can contribute. The most common tool is one we’ve all used at least once: Google Translate. Machine translation can be useful if you want to understand only the general meaning of a text.

Computer-aided translation (CAT) is, on the other hand, a powerful tool for professional translators. It allows them to reuse the translations they have already made by storing them in a specific database. CAT tools thus make translations more coherent and can help match their style to a specific company’s needs. CAT software allows translators to save money and time, while improving the quality of the translation. The most common CAT softwares are SDL Trados, OmegaT, MemoQ, and DejaVu.

How do computer-aided translation tools work?

Computer-aided translation tools are operating platforms that gather applications for managing multilingual materials. They display the source and target texts side-by-side and divide the source text into segments which correspond to sentences. This allows translators to work more comfortably, focusing on the translation and typography. The target text will automatically adapt to the source text format.

The previously-made translations are added to multilingual and interactive dictionaries and saved into integrated databases. Then, the translator checks if the translation suggested by the software matches the source segment, makes adjustments if necessary, and validates the translated segment. 

Pros and cons of computer-aided translation

Computer aided translation tools guarantee the consistency of the terminology throughout the text, (especially when similar sentences or terms appear multiple times) and help avoid mistakes. Pre-translated grammatical and spelling suggestions help reduce the time needed to type the text. CAT tools are particularly relevant when it comes to technical documents, such as user manuals, contracts, and financial documents, as they usually contain a lot of repetition.

However, CAT tools are ineffective in translating literary texts because they can not process the different meanings and nuances hiding behind each word or sentence, nor provide the necessary variation of vocabulary. Moreover, translating cultural references, puns, and humor is a creative task, and machines can’t handle that yet. These types of texts require a human translator who has an extensive knowledge of the target culture.

CAT tools thus enhance translation quality and help human translators save time on each project, allowing them to meet deadlines more easily. Given the fact that their turnaround times are getting shorter and shorter, it’s important that they focus on translation quality, rather than checking format and spelling mistakes. 

Will CAT tools be able to replace human translators in the future?

The short answer is, probably not. First and foremost, CAT tools were created to improve translators’ workflow. CAT tools may be very helpful, but they still require a human translator to check the translation’s accuracy.

With CAT tools increasing productivity, freelance translators now have to cope with the fall of per-project and per-word rates. While per-word rates are declining, productivity is increasing. But it doesn’t mean translators are working less. In fact, CAT tools help them go through larger volumes of text more quickly. On average, a translator using a computer-aided translation tool can translate up to 4,000 words a day, that is to say, double the amount of words they used to do without CAT tools. Nowadays, CAT tools are used by all the main language service providers and freelance translators in order to improve their translation quality and productivity. 

If you want to learn more about computer-aided translation, check out our interview with Gaëtan Chrétiennot, language professional and CAT tool expert.

Going global means facing the challenges of internationalization and localization. To ensure success in foreign markets, a good quality strategy should be set in place right from the beginning. A testing plan can help to set a clear objective and evaluate deadlines for completion. Let’s have a look at the most important testing procedures.

Pre-localization Testing: Internationalization (i18n)

Software products are often created with the source language in mind. This leads to problems when adapting the product to the target market and also has an important cost impact. Software i18n comes in during product development, so that the software is ready for translation and localization. Engineers can define what code or design changes are needed and then elaborate a project plan. It allows a cost-efficient and highly-qualitative localization strategy. Some key points are listed below:

  • All files, strings, and pages support the texts and character strings (by using unicode)
  • Target text appears as expected (for instance, the text case is respected)
  • The graphic user interface is adapted
  • Multilingual databases are enabled

In addition to these technical adaptations, it is strongly recommended to define a glossary with the most important terms, as well as a style guide for the following translation work. 

Translation: Localization (l10n) Testing

The second stage is called Localization testing. It allows to verify the quality of a localized software for a target culture. Only the localized version of the product is proofed, as the focus is mostly on the translated content and the user interface (UI). Localization testers check, for instance, if the localized content is linguistically correct, accurate, and fits in the context. Then, translators not only translate the content, they also localize it. They update the translation memories and edit the texts when needed. Next, developers follow a testing plan. They conduct tests after having created and designed them or they use specific tools or automation testing services. This stage is about:

  • Assessing the translation quality—the terminology, the style guide, consistency, spelling, grammar and linguistic mistakes
  • Testing the functionality of the product in its standard environment
  • Conducting tests as defined in the testing plan 
  • Using testing tools

Post-localization Testing: Quality Assurance (QA)

The quality assurance team corrects bugs and errors that appeared earlier during the translation and localization process. QA testers determine if the product conforms to the company’s quality standards and verify the accuracy of the content in context. They are responsible for the suitability of the localized product for the target market. What should happen in this final QA stage?

  • Proofreading by an independent native speaker to validate the translation content
  • Providing QA checks
  • Building reports
  • Implementing an efficient QA strategy

When a company chooses to invest in a localization strategy, efforts will be rewarded by increased sales in the target markets and satisfied customers. 

Do you want to learn more about localization and content strategy? The Master in Technical Communication and Localization (TCLoc) is a year-long, distance-learning career-oriented program specially designed for professionals.

Thank you for reading, we hope you found this article insightful.

Want to learn more or apply to the TCLoc Master’s Program?

Click HERE to visit the homepage.

Thanks from the TCLoc web team.

Created in the early 1990s for software development, the agile approach can design, shape, and manage an entire IT project. Unlike traditional methods that are considered too inflexible, slow, or easily outdated, agile development places the customer at the centre of a project in order to adapt quickly to changes. Agile development methods, such as Scrum and Extreme Programming, reduce change costs by implementing principles, reference values, and validations, which lowers post-project costs.

Today, agile development has extended beyond the boundaries of IT projects and has found a prominent place in the corporate world, particularly in marketing. The process is based on communication that combines customer collaboration, transparency, and knowledge sharing. Linked to the world of digital and agile development, agile marketing offers an instant deployment of actions with a logic of tests and analysis of results at low cost. It is thus opposed to traditional marketing which, once planned, cannot be modified (audio-visual campaigns, print, etc.).

Agile development and translation

Agile development provides proactive and innovative actions in order to precisely meet the expectations and needs of a target audience. Applied to translation, it allows for greater and more flexible performance, producing evolving content that can be analysed in real time. The limitations of older and slower alternatives disappear, which results in better organized translations and immediate performance. Thanks to its project management system based on lean methods such as Kanban, agile translation also encourages teamwork between translators, editors, and proofreaders.

Ideal for limited and recurring needs, agile translation can be used for marketing, advertising, or technical documents. Despite a limited number of words per project (up to 5000 words), agile translation offers aerated and adaptable content in no time and at a low cost. Combined with intelligent technologies, and with customers as the main source of inspiration, agile development thus appears as THE innovative solution to remain the market leader.

Golden rules to achieve agile translation

Translation is usually planned at one of the last stages of the project. This leads to situations where a lot of work has to be redone as translators do not always have the whole context, which results in lengthy and costly repeated iterations. An agile process minimizes the effort, avoiding constant round-trips between stakeholders trying to fix misunderstandings. So what are the agile guidelines used in translation? 

  • Value communication: The customers should be involved in all stages of the project in order to provide valuable insights that help achieve the final result faster.
  • Less for you, more for them: Do more for the customer than for your own comfort. Avoid creating internal documents to organize the process and use that time to translate. It’s the only way to be able to deliver quickly.
  • Maximize automation: Automation equals efficiency, which reduces the end-customer costs. At first glance, this may seem counter-intuitive, as the agile approach values interaction between individuals. However, as humans do what they do best–communicating, computers should take care of the common tasks that are repeatable and time-consuming. CAT tools like SDL Trados or OmegaT can make your life easier. 

Thank you for reading, we hope you found this article insightful.

Want to learn more or apply to the TCLoc Master’s Program?

Click HERE to visit the homepage.

Thanks from the TCLoc web team.


The video game industry is constantly growing and increasingly more video games are being played around the world each year. However, in order to be successful, video games must be launched in the international scene and appeal to players worldwide. But their rich content and specific vernacular make the localization process difficult. What exactly are the specifics of video game localization? 

Similarities between video game localization and written translation

At first, video game localization might seem similar to other translation fields, such as in the marketing and advertising sectors. After all, it’s simply a matter of translating and adapting the elements of a product, like the packaging and the promotion that goes with it. Furthermore, as with any other product, having an official website in multiple languages is a good way to promote games in different countries, as it tends to include previews, reviews and customer support (like SquareEnix’s website). Also, for the game’s user manual (the physical version of which has all but disappeared), the translation must be clear and accurate as it contains the general conditions of use. In addition, the legal content must be kept in accordance with the law across all languages. 

Behind the scenes of video game localization

However, despite these similarities, video game localization is a rather unique process. Even though most video games are now intended for international use from conception, many challenges still remain when it comes to localization. Due to globalization, video games are usually released on the same date in many countries. As a result, translators often have to work on files in the form of Excel spreadsheets. Consequently, they may not have a good understanding of the context. This lack of information may lead to translation mistakes or inconsistencies, and it doesn’t help with decision-making.

A creative translation

When it comes to a text intended for dubbing, the translator has to pay great attention to the fluency and pronunciation of his work. Translating an audio script also requires a significant degree of creativity. This creativity is reflected not only in the adaptation of dialogues, but also in the adaptation of names of characters, places, items and creatures (the Moogles in Final Fantasy, or the Draenei in World of Warcraft are good examples). Moreover, the source text sometimes contain puns that should be maintained as much as possible in the translated text. Translators specializing in the field of video games are often video games enthusiasts themselves. A certain knowledge of gaming is quite helpful, in addition to the appropriate qualifications.

The user interface complicates localization

The UI, the menus, the hint captions, and other factors must be taken into account during the localization process. While keeping in mind typical gaming terminology, translators have to limit the length of the text to a specific number of characters in order to make the content fit in a given space.

Furthermore, the number of characters also depends on which language you are working with. Game interfaces generally have very limited space, which creates even more of a challenge when working with languages such as German. German requires roughly 30% more space than English for each UI element. European languages are generally twice as long as English, while English is twice as long as Japanese. Therefore, a skill and inventiveness for writing are necessary for video game localization.

The global gaming industry generated $135 billion dollars in 2018, marking a 10% growth since 2017 (GamesIndustry.biz). In this constantly growing industry, the need for high quality localization is now greater than ever.

Thank you for reading, we hope you found this article insightful.

Want to learn more or apply to the TCLoc Master’s Program?

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Thanks from the TCLoc web team.



Internet has become a global media that enables exchanges between different cultures. It is now essential for companies willing to go international to adapt to their international audience, mostly by localizing their website(s). However, most of the time localization still isn’t done the right way. Let’s have a look at website localization best practices to boost your international strategy.

1. Build a Real Website Localization Strategy

Are you really planning to translate your web content without any localization strategy? Think about localization as a part of your product or service development. You first need to ask you the right questions:

  • Do I need to localize my website? It actually depends on your current audience and the impact that localization may have on your business.
  • Which audience am I targeting? It is not only about the language but the whole culture. If you adapt your content to British users, you won’t apply the same strategy as for North-American users.
  • Did I set my goals and do I have a team? Define the real objectives of the international strategy you’re building. If you’re lucky enough to have a team, think about all the skills needed during the localization process. You should surround yourself with translators, developers, web designers but also, when possible, with native speakers.
  • Do I have a budget and a schedule? Your localization strategy should be realistic depending on the resources you have and the time you would like to spend on this project.

The key is to set an effective project management strategy for your website localization.

2. Translation is your Starting Point, but not Only

Localization usually sounds like translation. Many people think that it consists in only translating content. That is partly true but content translation is only a step in the localization process. Don’t overlook the following aspects, they will help you provide the best content to your international audience:

Your website also needs to be prepared for the translation process and more precisely it means it needs to be internationalized. Consider using:

  • Unicode: this programming language supports any character and symbol (very important for Chinese or Russian translations for example).
  • Hreflangs: they enable Google to connect your localized pages to the original website and be more visible online.

Keep your source language simple as it is aimed to be translated. This applies particularly to specific terminology, jargon or even slang. You also really have to pay attention to the quality of your translation. Translation should be done by professionals! Consider having a translation team or working with a translation agency.

Half of the international Internet users prefer using websites that are translated in their native language and 55% of European users read content in different languages on the internet. Considering localization also means considering the user’s preferences.

In terms of localization, be aware of the following aspects:

  • Don’t forget to localize currencies, date and time formats, payment methods, symbols, icons etc.
  • Adapt the content to the targeted culture: think about local events mostly if you own an Ecommerce website (Christmas, Thanksgiving, etc.)

In a nutshell, write your content and don’t just translate it. Have you ever heard about international SEO? This is the second question you need to ask yourself: can my audience find my website?

3. Website Localization Goes Hand in Hand with International SEO

Before any website localization you need to conduct a local SEO audit for each language or country you are targeting. You may be surprised discovering that your international audience doesn’t exactly use the same keywords as you do. For instance, French people mostly search “portable” for smartphones while Belgians use the word “GSM”. The languages are really close, but some specific words are completely different.

SEO constantly needs to be checked and improved. Here are 3 very useful tools to manage your international SEO:

After the translation process, compare the source and translated content. Try to analyze each keyword and define if it needs to be changed depending on its popularity among your international audience’s researches.

Remember to change your external links: it is very interesting to include links that target local content your international user is more likely to read. International SEO also means adapting alt tags and meta tags.

Finally, try to walk in your customer’s shoes: is he or she only using Google? If you’re targeting a new market you will discover that Google isn’t the only search engine in the world (Yandex is very famous in Russia while Baidu is mainly used in China).

Take your time during your international SEO keywords research: this is an important step during website localization.

4. Create an International User Experience

Finally, localizing your website comes along with a unique user experience for each of your targeted languages and/or countries.

Think about some translation issues that could occur. You are localizing your website for the Arabic market, but you forgot some technical aspects:

  • The read direction is different, but the menu and layouts are not optimized: your user may be lost and leave the website quickly.
  • Some buttons need to be resized according to your new localized content.

Visuals such as pictures, colors and website structure are at the heart of your localization strategy. You need to provide the best user experience for your new customers: colors have different meanings according to cultures; the website navigation needs to be intuitive etc.

Stay informed on UX design best practices in the targeted country. You need to provide an international user experience by making the navigation easy, clear and user-friendly depending on the context.

Now you know some of the best practices for website localization that could help you reach a new international audience. Keep in mind that localization is an important process in your international strategy. It should be done seriously and carefully to provide the best user experience for your new international audience.

Ready? Steady? Localize!

Thank you for reading, we hope you found this article insightful.

Want to learn more or apply to the TCLoc Master’s Programme?

Click HERE to visit the homepage.

Thanks from the TCLoc web team