Blog TCLoc | Online Master's in Technical Communication and Localization

Top 5 Marketing Methods for Mobile Apps

by Khaled Shaalan | Nov 11, 2019 | Marketing

Having the skill set needed to create a mobile app does not guarantee instant success. The mobile app market is competitive. It is not an exaggeration to say that, every single day, thousands of active gaming companies are submitting hundreds of applications to app...

The University of Strasbourg Joins The Globalization and Localization Association (GALA)

by Kelly Flynn | Nov 4, 2019 | Localization, Our News

GALA has always shown their support for the TCLoc and CAWEB Master’s Programs, allowing students to volunteer in exchange for free entry to their annual Language of Business conference. Therefore, it is with great pleasure that we announce our official membership to...

Continuing Education for Language Professionals: Degree or No Degree?

by Laura Nouvier | Oct 28, 2019 | Learning, Our News

On October 1-3, 2019, Proz.com celebrated its annual International Translation Day event, inviting dozens of language professionals to hold live sessions in order to discuss topics related to the translation industry, share their personal experiences, and answer...

A Beginner’s Guide to CAT Tools

by Aurore Koeffer | Oct 20, 2019 | Translation

Nowadays, computer-aided translation tools (CAT) have become an absolute necessity for professionals working in the translation and localization industry. How are CAT tools different from machine translation, and how do they work? What’s the difference between...

All you Need to Know About Omni-channel Retailing

by Colline Marabese | Oct 14, 2019 | Marketing

Our buying habits have taken a drastic turn because of new technologies that are competing with brick-and-mortar shops. Products and services are now within easy reach, and companies are taking advantage of that by implementing omni-channel strategies. Without further...

Community Forums: Peer Support or Poor Support?

by Yannick Obergfell | Oct 7, 2019 | Web Technologies

This article looks into the reasons why many companies turn to community support forums for tech support and troubleshooting, and how to do it the right way. Troubleshooting by peers: are community support forums the way to go? Letting users take care of product...

Growth Hacking: Marketing Meets Coding Skills

by Victoria Vongsaykham | Sep 16, 2019 | Marketing

“P.S. I love you. Get your free email at Hotmail.” This is how Hotmail (now Outlook) succeeded at reaching 1 million users within 6 months and became one of the earliest growth hacks on the web back in 1996. What is growth hacking? The notion of...

What Future for English in the EU After Brexit?

by Amélie Clément | Sep 8, 2019 | Plain language, Translation

Ahead of the implementation of Brexit, a number of issues still need to be clarified by the remaining member states of the EU. If English will still be an official language of the EU after the United Kingdom’s departure is one of them. English as a lingua franca When...

Replika: The Emotional Chatbot who Wants to be Your Friend

by Berk Meydanli | Sep 2, 2019 | Machine Learning, Web Technologies

Since the dawn of sci-fi movies, we have seen characters being accompanied by an AI companion, be it an android or the central computer of their spaceship, who acted as a friend during their adventures. Today, we have yet to see such technology in action since our AI...

6 Words that Technical Writers Struggle to Break Up With in Simplified Technical English

by Shumin Chen | Aug 26, 2019 | Simplified Technical English, Technical Communication

Product documentation can potentially be confusing, incoherent, and ambiguous in many situations. Recognising language ambiguity usually takes months, if not longer. Several aggravating factors include: A constant need to churn out or translate volumes of...