Blog TCLoc | Online Master's in Technical Communication and Localization

Choosing the Right Social Media for Your Digital Marketing

by Guillermo Biosca | May 30, 2020 | Marketing

If you are managing an e-commerce brand, you already know the importance of visibility in a digital marketing strategy. The more your product gains visibility, the more it will be purchased. This is, and has always been, the main principle behind advertising: if...

Localization Project Management: Tips for Success

by Julie Maury | May 17, 2020 | Localization, Translation

There are certain challenges that you’ll likely face during your localization career. In this article, we give you the keys to overcoming these challenges and making your localization project successful. So, if you are interested in localization project management or...

Are Low-Code and No-Code Platforms the New Black?

by Christine Werthmann | May 4, 2020 | Web Technologies

With a shortage in software developers, low-code and no-code platforms have drawn a lot of interest over the last few years. These platforms, which are very similar to e-commerce CMS platforms, were built to allow the creation of apps with little to no coding...

SXO: How SEO and UX Improve the Search Experiences

by Émie Grimaud-Hachin | Apr 20, 2020 | SEO, User Experience (UX)

Search experience optimization (SXO) is a popular topic that has emerged as a necessary consequence of our surfing habits. It merges two disciplines that we don’t necessarily associate, user experience (UX) and search engine optimization (SEO). Although SEO is...

Hazard Communication for Children: Mind the Rabbit

by Josep Ventura | Apr 5, 2020 | Technical Communication

Meet Serge, the reckless French bunny that improved child safety in trains and accidentally made a statement about technical communication. Safety signs are a core element of technical communication as well as a source of growing concern. Our lives are increasingly...

The Impact of Big Data on Our World and Society

by Loïc Branchereau | Mar 23, 2020 | Big Data

Due to rapid advances in technology, big data has become a hot topic. Everybody is talking about it. What is it? Is it dangerous? How can it change the way we perceive the world? What is big data? A few years ago, our colleagues from the TCLoc master’s program met...

Using Videos as a Marketing Strategy

by Caroline Dalla Serra | Mar 2, 2020 | Marketing, SEO

In this article, we will give you tips on how you can use videos as a marketing strategy in order to boost your SEO and increase the conversion rate of your website. Even though online shopping is experiencing impressive growth, one of the only remaining obstacles...

Educational Technology: School 2.0 — What’s Next, Robot Teachers?

by Mélanie Gréjois | Feb 17, 2020 | Machine Learning, Web Technologies

From tablets, interactive whiteboards, and MOOCs to educational software and games, digital technology is increasingly taking over European schools. Some people pin great hopes on new educational technology to offer students more personalized learning and improve...

Website Redesign: 5 Tips for a Successful Content Strategy Refresh

by Pauline Gilg | Feb 3, 2020 | Web Technologies

A website redesign does not involve the same process as creating a website from scratch. It may seem that fewer steps are required since some of the website’s features are already in place. However, making something new with what already exists—sorting features...

TCLoc Master’s becomes part of the Adobe Tech Comm University Outreach Program

by Kelly Flynn | Jan 6, 2020 | Our News, Technical Communication

The TCLoc master’s is proud to announce that it has joined once again the Adobe Tech Comm University Outreach Program. Thanks to this academic partnership with Adobe, TCLoc students will have access to the Adobe Technical Communication Suite in order to gain...

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