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Category: Globalization & Internationalization

International SEO Simply Explained

By Clara VAN HOIJWEGHEN | May 5, 2022May 6, 2022 | Globalization & Internationalization Search Engine Optimization (SEO)

In a globalized world, foreign market outreach should always be a consideration. Despite the surge in global interconnectivity, companies today still suffer from archaic approaches to expansion, which do not recognize the potential of international audiences.

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Why is Terminology so Important in Software Localization?

Image of people reading, text says 'Why is terminology so important in software localization?'
By Mayuko Sawai | December 16, 2021December 16, 2021 | Globalization & Internationalization Translation & Localization

With software still “eating the world”, as Marc Andreessen was already describing back in 2011, it is very necessary to facilitate software localization so you can sell your products in countries across the globe. One of the most common ways to do this is to engage a language service provider (LSP). So, you choose a reputable LSP and hand your source files over to them. Does that mean that your multilingual software localisation project will be a success? The answer is no. Unfortunately, many technology startups have fallen into the trap of starting software localization without doing essential preparation work, something that is vital to avoid extensive revisions later on. One major aspect of this advanced preparation work is terminology management using an appropriate terminology management system. Using a terminology database helps ensure consistent translations.

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Smart Speakers: Localization Challenges

smart speakers localization
By Victoria Gorskaya | November 11, 2021November 11, 2021 | Globalization & Internationalization Machine learning & Artificial Intelligence Translation & Localization

A quarter of Americans have at least one smart speaker device. But what languages can these devices speak? In this article we will discuss the challenges that the localization of smart speakers may entail.

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Localization: Using Neutral Language to Cover More Target Markets

Neutral Language Localization
By Emeline Robert-Pottorff | September 23, 2021September 27, 2021 | Globalization & Internationalization Translation & Localization

When it’s time to localize your product, choosing your target markets is a crucial step. Once you have narrowed down which languages to localize into, the trickiest part might be yet to come: opting for the locale that makes the most sense for your company. Neutral language localization can help your company cover more target markets more efficiently.

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Going Global: Globalization vs Localization in your Business Strategy

globalization and localization
By Claire Walder | August 13, 2021January 11, 2022 | Globalization & Internationalization

Do you ever wonder what is the difference between Globalization and Localization?
Find out how to go global with a suitable International Business Strategy!

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Outsourcing Technical Writing: A Wise Decision?

outsourcing technical writing
By David Lopez Alfaro | July 29, 2021August 8, 2021 | Globalization & Internationalization Technical Communication

Dating from the early 1970s, outsourcing remains a powerful business trend. Whether it be onshore, nearshore, or offshore, more than 90% of companies practice it nowadays. Outsourcing offshore IT operations was the root of the incredible job market growth in countries such as India and the Philippines. However, as needs evolve, so does the career market. For instance India has experienced a significant increase in technical writing degree programs as well as job offers in the last decade. In this context, how helpful would outsourcing technical writing be?

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Netflix & Localization: How Do They Handle Multilingual Localization?

Netflix & Multilingual Localization
By Cécilia Falusi | November 27, 2020November 26, 2020 | Globalization & Internationalization Translation & Localization

As you might know, Netflix has grown to become one of the biggest broadcasting services on the Internet. Expanded over 190 countries and supporting 26 languages, Netflix did and still have to go through multiple localization processes to make every content globally accessible. How does a streaming media as huge as Netflix handle multilingual localization across the world?

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Focus on Improving your Globalization Process for User Experience

woman holding a globe in her hands
By Maria Garioni | March 26, 2019November 8, 2020 | Globalization & Internationalization User Experience (UX)

The launch of a business in today’s global economy requires the ability to adapt a company’s strategy to be locale and culture aware. This strategy has to focus on the GILT (Globalization, Internationalization, Localization and Translation) process in order to successfully reach a global audience. A global vision and strategy is therefore essential to succeed in modern markets shaped by the technological progress brought about by the digital revolution, and to be successful in present-day increasingly challenging economical and political frameworks.

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Content Localization: How to Successfully Reach a Global Audience

People working together at a café
By Catia Pietro | January 14, 2019July 5, 2020 | Digital Marketing Globalization & Internationalization

Businesses today are able to reach a global audience. But when targeting different markets, they should be aware of the importance of content localization.

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Localization Strategy: your key to successful Foreign Market Penetration

Coca-Cola logo in various alphabets
By Muriel Poirrier | September 4, 2018December 30, 2020 | Globalization & Internationalization

“Do you know the difference between a well-translated website and a profitable one? Localization.” Nowadays, Localization is considered as a Strategic Marketing asset as any mishap could potentially damage a brand’s name and consequently have a direct negative impact on sales.

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