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Category: Digital Marketing

Why Accessibility in Marketing matters and how to ensure inclusivity for all ?

accessibility_marketing_strategy
By Ceren Cicek | June 1, 2023June 1, 2023 | Digital Marketing

In today’s digital age, accessibility has become a key for businesses and organizations. That’s why accessibility in marketing strategy becomes…

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Best strategies for global Digital Marketing

Best strategies for global Digital Marketing
By Steven Ferreira | April 20, 2023April 20, 2023 | Digital Marketing

Have you ever had the question of what are the best global Digital Marketing strategies? Get ready to skyrocket your…

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The impact of AI on digital marketing in 2023

The impact of AI on digital marketing
By Justine Eby | April 13, 2023April 13, 2023 | Digital Marketing Machine learning & Artificial Intelligence Uncategorized

The future of digital marketing is rapidly evolving, with artificial intelligence (AI) playing a significant role in shaping the industry….

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What is disruptive content and how you can do it 

By TCL0c_admin | March 2, 2023March 2, 2023 | Digital Marketing

Standing out in a very competitive world is hard. Creating engaging and relevant content is hard too. Implementing interactive content in order to initiate the change is obviously a great way to start.

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Content Tagging Taxonomy: How to Improve Findability With It!

By Uta Schulz | January 5, 2023February 15, 2023 | Digital Marketing Web technologies

Imagine Myra, a content creator in a marketing team of a fresh produce distributor.Strawberry season is coming up and Myra…

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The importance of colors in design and communication

By Charlotte Desseaux | September 1, 2022September 1, 2022 | Digital Marketing User Experience (UX)

To better understand the meaning of this article, we must first of all define what color is. Color is the…

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How to Get Started With Voice Search Optimization

A microphone icon over a search bar symbolizing the topic of voice search optimization
By Constance Bianchi | July 28, 2022July 28, 2022 | Digital Marketing

With voice search on the rise, voice search optimization is becoming more and more important. In this article, we’ll give you some tips on how you can get started with optimizing your content for voice search and make sure that your content reaches your target audience.

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What Is Interactive Content and Why Is It Important?

Interactive Content
By Janna Mack | February 3, 2022February 3, 2022 | Digital Marketing

With the continuous rise of content marketing, it has become increasingly important to set yourself apart from your competitors. This article explores interactive content and its potential benefits through concrete examples.

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Machine Translation for Game Localization: A New Challenger?

Neural machine translation is making inroads into game localization
By PAREDES MALDONADO Francisco | September 30, 2021September 29, 2021 | Machine Learning Machine learning & Artificial Intelligence Translation & Localization

Machine Translation is getting more and more advanced but will it be able to replace human beings in the future? Let’s find out in the article below.

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How to attract customers — The essential content of a landing page

landing page
By Cornelia Lang | July 2, 2021August 10, 2021 | Digital Marketing Search Engine Optimization (SEO) Technical Communication

Do you want to sell a product or service or collect more subscribers? A landing page will definitely help you to reach this goal. But how can you make users land on your landing page? It is actually pretty simple: when users click on a search engine optimized search result or on a link you provide them in an advertising e-mail or in a social media marketing campaign, they will be redirected to your landing page.

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