In the context of contemporary search engine optimization (SEO), optimizing websites for mobile has gained considerable significance. Google’s ranking algorithm…
As a part of the TCLoc master’s program, we learn about search engine optimization (SEO). But why is that the case? Here is the blog post that I wish existed when I asked myself that same question.
Like many other TCLoc students, I come from a translation background. As a result, the connection between translation and localization was instantly clear to me. However, knowing little about how SEO works, I was unsure about the correlation between the two. If this is also the case for you, keep reading!
In a globalized world, foreign market outreach should always be a consideration. Despite the surge in global interconnectivity, companies today still suffer from archaic approaches to expansion, which do not recognize the potential of international audiences.
If you’re somewhat familiar with SEO, you have probably heard of title tags. Understanding these is critical for your SEO strategy. What is a title tag and how can you best optimize it? Discover why SEO title tags are important and learn some best practices!
SEO becomes more and more important in a localization process. On the border between digital marketing and localization, SEO is a set of techniques needed to reach your audience and appear in the top search engine results.
Do you want to sell a product or service or collect more subscribers? A landing page will definitely help you to reach this goal. But how can you make users land on your landing page? It is actually pretty simple: when users click on a search engine optimized search result or on a link you provide them in an advertising e-mail or in a social media marketing campaign, they will be redirected to your landing page.
