As a part of the TCLoc master’s program, we learn about search engine optimization (SEO). But why is that the case? Here is the blog post that I wish existed when I asked myself that same question.
Like many other TCLoc students, I come from a translation background. As a result, the connection between translation and localization was instantly clear to me. However, knowing little about how SEO works, I was unsure about the correlation between the two. If this is also the case for you, keep reading!
In a globalized world, foreign market outreach should always be a consideration. Despite the surge in global interconnectivity, companies today still suffer from archaic approaches to expansion, which do not recognize the potential of international audiences.
If you’re somewhat familiar with SEO, you have probably heard of title tags. Understanding these is critical for your SEO strategy. What is a title tag and how can you best optimize it? Discover why SEO title tags are important and learn some best practices!
SEO becomes more and more important in a localization process. On the border between digital marketing and localization, SEO is a set of techniques needed to reach your audience and appear in the top search engine results.
Do you want to sell a product or service or collect more subscribers? A landing page will definitely help you to reach this goal. But how can you make users land on your landing page? It is actually pretty simple: when users click on a search engine optimized search result or on a link you provide them in an advertising e-mail or in a social media marketing campaign, they will be redirected to your landing page.
You are about to get started with your blog site, you know your target audience, and you want to seriously invest your time and energy in this —it can even be a side business for you in the future.
That’s already a great start, but how will you make sure that your voice will be heard and your blog will be found on the first page of organic search results in this internet jungle? Do you know how to gear yourself up so your target audience selects you among many other choices? In other words, do you know how to write an SEO-friendly blog?
Due to coronavirus (COVID-19) and general isolation, many owners of online businesses have asked themselves what to do? Here are some explanations of what changes COVID-19 brought and how it affects SEO strategy for your business.
In a world where Google Penguin is constantly watching you, getting backlinks can get quite complicated. However, as any SEO expert knows, these links are essential to optimized content and can massively improve your online visibility. Thanks to guest blogging, a netlinking strategy, you can make it! Here is what you need to know…
Search experience optimization (SXO) is a popular topic that has emerged as a necessary consequence of our surfing habits. It merges two disciplines that we don’t necessarily associate, user experience (UX) and search engine optimization (SEO). Although SEO is as old as the first website, search engines are constantly evolving, and SXO is the next step in that evolution. However, people may still have a hard time figuring out what SXO is really about. Let’s discover more about this practice.