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Category: Digital Marketing

Content Tagging Taxonomy: How to Improve Findability With It!

By Uta Schulz | January 5, 2023February 15, 2023 | Digital Marketing Web technologies

Imagine Myra, a content creator in a marketing team of a fresh produce distributor.Strawberry season is coming up and Myra…

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The importance of colors in design and communication

By Charlotte Desseaux | September 1, 2022September 1, 2022 | Digital Marketing User Experience (UX)

To better understand the meaning of this article, we must first of all define what color is. Color is the…

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How to Get Started With Voice Search Optimization

A microphone icon over a search bar symbolizing the topic of voice search optimization
By Constance Bianchi | July 28, 2022July 28, 2022 | Digital Marketing

With voice search on the rise, voice search optimization is becoming more and more important. In this article, we’ll give you some tips on how you can get started with optimizing your content for voice search and make sure that your content reaches your target audience.

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What Is Interactive Content and Why Is It Important?

Interactive Content
By Janna Mack | February 3, 2022February 3, 2022 | Digital Marketing

With the continuous rise of content marketing, it has become increasingly important to set yourself apart from your competitors. This article explores interactive content and its potential benefits through concrete examples.

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Machine Translation for Game Localization: A New Challenger?

Neural machine translation is making inroads into game localization
By PAREDES MALDONADO Francisco | September 30, 2021September 29, 2021 | Machine Learning Machine learning & Artificial Intelligence Translation & Localization

Machine Translation is getting more and more advanced but will it be able to replace human beings in the future? Let’s find out in the article below.

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How to attract customers — The essential content of a landing page

landing page
By Cornelia Lang | July 2, 2021August 10, 2021 | Digital Marketing Search Engine Optimization (SEO) Technical Communication

Do you want to sell a product or service or collect more subscribers? A landing page will definitely help you to reach this goal. But how can you make users land on your landing page? It is actually pretty simple: when users click on a search engine optimized search result or on a link you provide them in an advertising e-mail or in a social media marketing campaign, they will be redirected to your landing page.

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How do quarantine and coronavirus affect SEO and e-marketing? SEO quarantine strategy

SEO strategy for your business
By Maria Dinte | May 13, 2021August 10, 2021 | Digital Marketing Search Engine Optimization (SEO)

Due to coronavirus (COVID-19) and general isolation, many owners of online businesses have asked themselves what to do? Here are some explanations of what changes COVID-19 brought and how it affects SEO strategy for your business.

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Why Machine Learning Became an Integral Part of Successful Digital Marketing Strategy

By Adelina Garifullina | April 1, 2021April 11, 2021 | Digital Marketing Machine Learning

The modern day use of artificial intelligence tools and machine learning is considered one of the most principal innovations in digital marketing, as the modern era of our digitalized society is highly driven by data. Due to the huge amounts of available data, more and more companies are finding it advantageous to utilize digital marketing and machine learning in order to exploit these datasets and in turn increase their revenues. The key question raised is how to use machine learning for digital marketing strategies.

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Say More with Less: How Simplified Writing Techniques Can Improve Marketing Content

With Simplified Writing Techniques, improve your Content Marketing by standing out on the digital landscape.
By Jennifer Linn | November 18, 2020November 15, 2021 | Digital Marketing Simplified Technical English (STE)

Why are simplified writing techniques important? Well, a good argument always starts with strong sentences, right? And all strong sentences start with simplicity. If we don’t begin with clear content, our message -no matter how clever, compelling, or creative it is- can get lost in translation to our audience. So, let’s see how we can use simplified writing techniques to improve on our marketing content!

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5G and Its Impact on Digital Marketing

How will 5G affect digital marketing?
By Yanjie Ding | September 3, 2020September 3, 2020 | Digital Marketing

Digital marketing as a relatively new advertising method is gradually being recognized and accepted by people. However, in the coming years, 5G technology will be a fast game-changer in almost every aspect of the Internet of Things (IoT), including digital marketing. So, if you want to be a successful e-commerce merchant, you’ll have to seize new opportunities in the upcoming 5G era in order to stay on top. This article will help you predict and understand the possible impact of 5G on digital marketing and find out how online stores might develop in the future as a result.

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