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Category: Digital Marketing

Growth Hacking: Marketing Meets Coding Skills

growth hacking
By Victoria Vongsaykham | September 16, 2019December 30, 2020 | Digital Marketing

“P.S. I love you. Get your free email at Hotmail.”
This is how Hotmail (now Outlook) succeeded at reaching 1 million users within 6 months and became one of the earliest growth hacks on the web back in 1996.

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Don’t Underestimate the Power of Visual Content in your Digital Marketing Strategy

visual content and digital marketing strategy
By Andriana Zgardan | July 22, 2019November 8, 2020 | Digital Marketing

According to numerous studies, consumers are more likely to react positively to digital marketing if it is presented with high-quality visual content. It is therefore essential to incorporate visuals in your digital marketing strategy to ensure that prospective (and existing) customers read and absorb the information posted online. Otherwise, they may simply glance at your content without really paying attention. The key question, therefore, is how to use visuals in your digital marketing strategy.

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Live Streaming on Twitch.tv: a New Opportunity for Brands to Advertise Online

Live streaming at online gaming convention
By Despina Caragiannidis | July 1, 2019November 8, 2020 | Digital Marketing

Just a few years ago, online gaming was considered nothing more than a pastime, an addiction or even a waste of time by some. However today in 2019, online gamers – or streamers – are taken more seriously by brands than ever before. And with good reason! Livestreaming on websites such as YouTube or Twitch.tv are bringing in millions of viewers every day. But how exactly did this social platform become so popular and how does it continually change the format of digital marketing?

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360-Degree Video and VR Videos: the Future of Digital Marketing

A human wearing immersive glasses to test VR videos
By Morgane Milanini | June 12, 2019August 9, 2021 | Digital Marketing

Marketing trends are rapidly evolving, and every business needs to keep up with new technologies if they want to strengthen branding. Time has run out for printed advertisement, traditional TV advertising, shop signage, radio messaging or internet banners. 360-degree and VR video are actually the new strategies in communication providing an immersive insight into many services and boosting traffic on websites.

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This One Mistake That Kills Your Digital Marketing Campaigns

Digital marketing and online advertising are often as effective as burning witches
By Quentin Richert | March 18, 2019November 15, 2021 | Digital Marketing

Information on digital marketing and online advertising has become full of noise. Learn how to build masterful campaigns just by slightly changing your approach.

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Content Localization: How to Successfully Reach a Global Audience

People working together at a café
By Catia Pietro | January 14, 2019July 5, 2020 | Digital Marketing Globalization & Internationalization

Businesses today are able to reach a global audience. But when targeting different markets, they should be aware of the importance of content localization.

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How Cultural Differences Affect your Content Marketing Strategy

Puzzle
By Marianna Chatzopoulou | November 26, 2018November 15, 2021 | Digital Marketing

Before you start writing or even planning to write content, you need to understand who you are writing for. A successful content marketing strategy is tailor-made for your target audience. So, when you decide to go global, cultural differences come into play.

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Chris Raulf and Josh Steimle: Digital Marketing Experts

By Margot Barthelemy | May 22, 2018July 5, 2020 | Digital Marketing

A couple of weeks ago, I had the opportunity to go to London to attend two seminars on digital marketing hosted by Chris Raulf and Josh Steimle.

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Brand Internationalization Strategies for Global Companies

hand holding a globe of flags
By Camille Bellefleur | July 25, 2017November 8, 2020 | Digital Marketing Globalization & Internationalization

When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing processes used by most of the major brands that we deal with on a daily basis. Coca-Cola, H&M, Ikea… these are just some of the famous marketing giants that had to think about their international strategy before going global. What are the key points for carrying out a successful internationalization strategy?

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Big Data: Interview with a Data Expert | Gauthier Vasseur

Data Expert Gauthier Vasseur
By Madelyn Montilla | May 20, 2017July 5, 2020 | Digital Marketing Web technologies

Last October 2016, I had the pleasure to meet Gauthier Vasseur at Stanford University. I found his lecture on Big Data and Marketing Strategies to be very interesting. It was obvious that he was not only a data expert but that he could also transmit his passion for his craft to his students through his charming personality.

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