“P.S. I love you. Get your free email at Hotmail.”
This is how Hotmail (now Outlook) succeeded at reaching 1 million users within 6 months and became one of the earliest growth hacks on the web back in 1996.
According to numerous studies, consumers are more likely to react positively to digital marketing if it is presented with high-quality visual content. It is therefore essential to incorporate visuals in your digital marketing strategy to ensure that prospective (and existing) customers read and absorb the information posted online. Otherwise, they may simply glance at your content without really paying attention. The key question, therefore, is how to use visuals in your digital marketing strategy.
Just a few years ago, online gaming was considered nothing more than a pastime, an addiction or even a waste of time by some. However today in 2019, online gamers – or streamers – are taken more seriously by brands than ever before. And with good reason! Livestreaming on websites such as YouTube or Twitch.tv are bringing in millions of viewers every day. But how exactly did this social platform become so popular and how does it continually change the format of digital marketing?
Marketing trends are rapidly evolving, and every business needs to keep up with new technologies if they want to strengthen branding. Time has run out for printed advertisement, traditional TV advertising, shop signage, radio messaging or internet banners. 360-degree and VR video are actually the new strategies in communication providing an immersive insight into many services and boosting traffic on websites.
Before you start writing or even planning to write content, you need to understand who you are writing for. A successful content marketing strategy is tailor-made for your target audience. So, when you decide to go global, cultural differences come into play.
When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing processes used by most of the major brands that we deal with on a daily basis. Coca-Cola, H&M, Ikea… these are just some of the famous marketing giants that had to think about their international strategy before going global. What are the key points for carrying out a successful internationalization strategy?
Last October 2016, I had the pleasure to meet Gauthier Vasseur at Stanford University. I found his lecture on Big Data and Marketing Strategies to be very interesting. It was obvious that he was not only a data expert but that he could also transmit his passion for his craft to his students through his charming personality.