SEO becomes more and more important in a localization process. On the border between digital marketing and localization, SEO is a set of techniques needed to reach your audience and appear in the top search engine results.
When it’s time to localize your product, choosing your target markets is a crucial step. Once you have narrowed down which languages to localize into, the trickiest part might be yet to come: opting for the locale that makes the most sense for your company. Neutral language localization can help your company cover more target markets more efficiently.
Due to the process of globalization, businesses have recently realized they need to translate, or to use the correct terminology, localize websites to make their products and services available all over the world for different target groups and markets. In comparison to translation, which essentially means transforming text from a source language into a target language, website localization requires an additional set of skills to tailor content to appeal to specific markets.
Whether you’re new to Project Management or already have some experience, this article provides a quick guide on how milestones can help you manage your localization project.
As a localization project manager for medical documentation, I receive a lot of back translation requests from clients. If you work for a Language Service Provider and have never heard of the back translation process before, don’t worry and keep reading to find out!
Did you ever wonder if Jaskier from The Witcher series had the same name in different languages? Or how accents are represented in different languages? Only a few people know that cultural and language differences impact TV series and movies, and that localization affects our daily life in unexpected ways. Let’s look at some examples.
No matter if you are a small business or a multinational corporation, it is hard for you to ignore the Chinese-speaking market nowadays. Almost 20% of the world’s population speak Chinese. And China has become the world’s second largest economy since 2017. With no doubt, you need your website to be localized into Chinese. It will definitely expand your presence in the market and eventually boost your revenue.
In the world of languages and translation studies, one profession is often looked down on. Indeed, few students truly understand the roles of a localization project manager, and quite often the profession isn’t made attractive by the courses offered in most language degrees. Let’s see how this can actually be an exciting career for you, and share a few project management tips for those who are considering entering the industry as a localization project manager.
