Skip to content
sun-logo Master TCLoc Faculty of Languages University of Strasbourg

TCLoc Master's

  • Master’s Program+-
    Why TCLoc?Why TCLoc at Strasbourg University?Format and FeesCurriculumtekom and TCLoc
  • Certificates+-
    Online Certificate in Localization and Digital CommunicationOnline Certificate in Digital Technical Communication
  • Admissions+-
    TCLoc admission requirementsProcessApply Now
  • TCLoc Community+-
    Our InstructorsOur StudentsAlumni and MentorsEventsOur TeamOur Partners
  • Blog
  • Contact Us

Tag: SEO

Why are UX and SEO important for your online business?

By Steven Ferreira | February 2, 2023February 2, 2023 | Search Engine Optimization (SEO) User Experience (UX)

You might wonder, how do UX and SEO work together? Business-wise, it is important to have a website that ranks…

Read article

SEO and Web Localization: How Are They Linked?

By Beatriz Arguello | August 18, 2022October 12, 2022 | Search Engine Optimization (SEO) Translation & Localization

As a part of the TCLoc master’s program, we learn about search engine optimization (SEO). But why is that the case? Here is the blog post that I wish existed when I asked myself that same question.
Like many other TCLoc students, I come from a translation background. As a result, the connection between translation and localization was instantly clear to me. However, knowing little about how SEO works, I was unsure about the correlation between the two. If this is also the case for you, keep reading!

Read article

How to Get Started With Voice Search Optimization

A microphone icon over a search bar symbolizing the topic of voice search optimization
By Constance Bianchi | July 28, 2022July 28, 2022 | Digital Marketing

With voice search on the rise, voice search optimization is becoming more and more important. In this article, we’ll give you some tips on how you can get started with optimizing your content for voice search and make sure that your content reaches your target audience.

Read article

The Importance of SEO Title Tags

SEO title tags represented by girl in front of content
By Laure Tournery Bachel | February 17, 2022February 17, 2022 | Search Engine Optimization (SEO)

If you’re somewhat familiar with SEO, you have probably heard of title tags. Understanding these is critical for your SEO strategy. What is a title tag and how can you best optimize it? Discover why SEO title tags are important and learn some best practices!

Read article

The Importance of SEO in a Localization Process and its Evolution in the Future

localization process
By Marie Longeau | October 7, 2021October 6, 2021 | Search Engine Optimization (SEO) Translation & Localization

SEO becomes more and more important in a localization process. On the border between digital marketing and localization, SEO is a set of techniques needed to reach your audience and appear in the top search engine results.

Read article

How to attract customers — The essential content of a landing page

landing page
By Cornelia Lang | July 2, 2021August 10, 2021 | Digital Marketing Search Engine Optimization (SEO) Technical Communication

Do you want to sell a product or service or collect more subscribers? A landing page will definitely help you to reach this goal. But how can you make users land on your landing page? It is actually pretty simple: when users click on a search engine optimized search result or on a link you provide them in an advertising e-mail or in a social media marketing campaign, they will be redirected to your landing page.

Read article

SEO and Guest Blogging: How to Get Backlinks without Penalties

With Google Panda as well as Google Penguin, your SEO strategies need to be relevant more than ever.
By Coline Gaillard | October 30, 2020October 30, 2020 | Search Engine Optimization (SEO)

In a world where Google Penguin is constantly watching you, getting backlinks can get quite complicated. However, as any SEO expert knows, these links are essential to optimized content and can massively improve your online visibility. Thanks to guest blogging, a netlinking strategy, you can make it! Here is what you need to know…

Read article

Natural SEO: not as Natural as you Might Think

TCLoc Natural SEO Tips 2019
By Tom Edmonds | March 6, 2019July 5, 2020 | Search Engine Optimization (SEO)

Disclaimer: Google, as well as many other search engines uses complex algorithms based on thousands of different criteria that can change at any moment. This guide cannot ensure that you find yourself at the top of page one on a Google search engine results page (SERP). However, it will provide you with some basics in natural SEO (Search Engine Optimisation), as well as give your site the best possible chance of succeeding in the long term for no extra cost than a few hours of your time.

Read article
  • Contact Us
  • Blog
  • Legal notice
  • Privacy Policy
  • Sitemap

Join us!

© Copyright 2025 - All rights reserved