When localizing content, it’s important to really connect with your target audience. One way of doing that is to speak to them in their own language. So if your target audience are English speakers, you localize into English and that’s that, right? Well, English is a global language spanning many different cultures, so you’ll want to get a bit more specific than that if you want your content to get results.
Successful localization projects require the interplay of diverse skillsets. While you might not have a technical writer in your localization team, technical writer skills can positively impact your overall performance.
I’m sure this won’t be breaking news to you: English is the main language of technical documentation around the world. Read on to learn how Simplified Technical English can help you make your technical documentation clearer and easier to understand.
A quarter of Americans have at least one smart speaker device. But what languages can these devices speak? In this article we will discuss the challenges that the localization of smart speakers may entail.
When it’s time to localize your product, choosing your target markets is a crucial step. Once you have narrowed down which languages to localize into, the trickiest part might be yet to come: opting for the locale that makes the most sense for your company. Neutral language localization can help your company cover more target markets more efficiently.
Due to the process of globalization, businesses have recently realized they need to translate, or to use the correct terminology, localize websites to make their products and services available all over the world for different target groups and markets. In comparison to translation, which essentially means transforming text from a source language into a target language, website localization requires an additional set of skills to tailor content to appeal to specific markets.
Whether you’re new to Project Management or already have some experience, this article provides a quick guide on how milestones can help you manage your localization project.
Do you ever wonder what is the difference between Globalization and Localization?
Find out how to go global with a suitable International Business Strategy!
Did you ever wonder if Jaskier from The Witcher series had the same name in different languages? Or how accents are represented in different languages? Only a few people know that cultural and language differences impact TV series and movies, and that localization affects our daily life in unexpected ways. Let’s look at some examples.
