As you might know, Netflix has grown to become one of the biggest broadcasting services on the Internet. Expanded over 190 countries and supporting 26 languages, Netflix did and still have to go through multiple localization processes to make every content globally accessible. How does a streaming media as huge as Netflix handle multilingual localization across the world?
The launch of a business in today’s global economy requires the ability to adapt a company’s strategy to be locale and culture aware. This strategy has to focus on the GILT (Globalization, Internationalization, Localization and Translation) process in order to successfully reach a global audience. A global vision and strategy is therefore essential to succeed in modern markets shaped by the technological progress brought about by the digital revolution, and to be successful in present-day increasingly challenging economical and political frameworks.
Businesses today are able to reach a global audience. But when targeting different markets, they should be aware of the importance of content localization.
“Do you know the difference between a well-translated website and a profitable one? Localization.” Nowadays, Localization is considered as a Strategic Marketing asset as any mishap could potentially damage a brand’s name and consequently have a direct negative impact on sales.
When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing processes used by most of the major brands that we deal with on a daily basis. Coca-Cola, H&M, Ikea… these are just some of the famous marketing giants that had to think about their international strategy before going global. What are the key points for carrying out a successful internationalization strategy?
Along with the tremendous growth in the number of smartphone and internet users in the global market, localization is no longer a new approach, but an inevitable step for a successful expansion of a mobile application.
