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Category: Digital Marketing

Say More with Less: How Simplified Writing Techniques Can Improve Marketing Content

With Simplified Writing Techniques, improve your Content Marketing by standing out on the digital landscape.
By Jennifer Linn | November 18, 2020November 15, 2021 | Digital Marketing Simplified Technical English (STE)

Why are simplified writing techniques important? Well, a good argument always starts with strong sentences, right? And all strong sentences start with simplicity. If we don’t begin with clear content, our message -no matter how clever, compelling, or creative it is- can get lost in translation to our audience. So, let’s see how we can use simplified writing techniques to improve on our marketing content!

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5G and Its Impact on Digital Marketing

How will 5G affect digital marketing?
By Yanjie Ding | September 3, 2020September 3, 2020 | Digital Marketing

Digital marketing as a relatively new advertising method is gradually being recognized and accepted by people. However, in the coming years, 5G technology will be a fast game-changer in almost every aspect of the Internet of Things (IoT), including digital marketing. So, if you want to be a successful e-commerce merchant, you’ll have to seize new opportunities in the upcoming 5G era in order to stay on top. This article will help you predict and understand the possible impact of 5G on digital marketing and find out how online stores might develop in the future as a result.

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Know Your Audience: The Different Social Media Profiles for Digital Marketing

social media marketing
By Guillermo Biosca | June 2, 2020July 2, 2020 | Digital Marketing

If you are managing an e-commerce brand, you already know the importance of visibility in a digital marketing strategy. The more your product gains visibility, the more it will be purchased. This is, and has always been, the main principle behind advertising: if people don’t know your product, they will not buy it.

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The Impact of Big Data on Our World and Society​

big data
By Loïc Branchereau | March 23, 2020November 8, 2020 | Digital Marketing Web technologies

Due to rapid advances in technology, big data has become a hot topic. Everybody is talking about it. What is it? Is it dangerous? How can it change the way we perceive the world?

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Using Videos as a Marketing Strategy

video webmarketing
By Caroline Dalla Serra | March 2, 2020November 8, 2020 | Digital Marketing

In this article, we will give you tips on how you can use videos as a marketing strategy in order to boost your SEO and increase the conversion rate of your website.

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Top 5 Marketing Methods for Mobile Apps

mobile app marketing
By Khaled Shaalan | November 11, 2019July 4, 2020 | Digital Marketing

Having the skill set needed to create a mobile app does not guarantee instant success. The mobile app market is competitive. It is not an exaggeration to say that, every single day, thousands of active gaming companies are submitting hundreds of applications to app stores. In 2016, a study by Khaled Shaalan from Game Gavel showed that 73.1 percent of game developers felt that the biggest threat to the success of the mobile game industry was the overwhelming competition.

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All you Need to Know About Omni-channel Retailing

omnichannel retailing
By Colline Marabese | October 14, 2019November 8, 2020 | Digital Marketing

Our buying habits have taken a drastic turn because of new technologies that are competing with brick-and-mortar shops. Products and services are now within easy reach, and companies are taking advantage of that by implementing omni-channel strategies. Without further ado, let’s have a look at how these strategies are put in place.

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Growth Hacking: Marketing Meets Coding Skills

growth hacking
By Victoria Vongsaykham | September 16, 2019December 30, 2020 | Digital Marketing

“P.S. I love you. Get your free email at Hotmail.”
This is how Hotmail (now Outlook) succeeded at reaching 1 million users within 6 months and became one of the earliest growth hacks on the web back in 1996.

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Don’t Underestimate the Power of Visual Content in your Digital Marketing Strategy

visual content and digital marketing strategy
By Andriana Zgardan | July 22, 2019November 8, 2020 | Digital Marketing

According to numerous studies, consumers are more likely to react positively to digital marketing if it is presented with high-quality visual content. It is therefore essential to incorporate visuals in your digital marketing strategy to ensure that prospective (and existing) customers read and absorb the information posted online. Otherwise, they may simply glance at your content without really paying attention. The key question, therefore, is how to use visuals in your digital marketing strategy.

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Live Streaming on Twitch.tv: a New Opportunity for Brands to Advertise Online

Live streaming at online gaming convention
By Despina Caragiannidis | July 1, 2019November 8, 2020 | Digital Marketing

Just a few years ago, online gaming was considered nothing more than a pastime, an addiction or even a waste of time by some. However today in 2019, online gamers – or streamers – are taken more seriously by brands than ever before. And with good reason! Livestreaming on websites such as YouTube or Twitch.tv are bringing in millions of viewers every day. But how exactly did this social platform become so popular and how does it continually change the format of digital marketing?

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