Information on digital marketing and online advertising has become full of noise. Learn how to build masterful campaigns just by slightly changing your approach.
Disclaimer: Google, as well as many other search engines uses complex algorithms based on thousands of different criteria that can change at any moment. This guide cannot ensure that you find yourself at the top of page one on a Google search engine results page (SERP). However, it will provide you with some basics in natural SEO (Search Engine Optimisation), as well as give your site the best possible chance of succeeding in the long term for no extra cost than a few hours of your time.
Content writing and localization – rigidly separated or mutually dependent? One aspect is becoming clearer every day in the industry: developing a content strategy keeping localization in mind from the earliest stage of content production helps companies save time and money, increase the quality of translations and, ultimately, better satisfy your customers.
