Businesses today are able to reach a global audience. But when targeting different markets, they should be aware of the importance of content localization.
Colours are a very important part of culture. They are omnipresent in our visual world, but also in our language. Don’t forget to localise them too in your website localisation project!
What is transcreation? How is it different from translation and localisation? And what purpose does it serve? If you’re asking yourself these questions, keep reading for a short introduction to the wonderful world of transcreation!
