When it’s time to localize your product, choosing your target markets is a crucial step. Once you have narrowed down which languages to localize into, the trickiest part might be yet to come: opting for the locale that makes the most sense for your company. Neutral language localization can help your company cover more target markets more efficiently.
Do you ever wonder what is the difference between Globalization and Localization?
Find out how to go global with a suitable International Business Strategy!