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Category: Web technologies

The Impact of Big Data on Our World and Society​

big data
By Loïc Branchereau | March 23, 2020November 8, 2020 | Digital Marketing Web technologies

Due to rapid advances in technology, big data has become a hot topic. Everybody is talking about it. What is it? Is it dangerous? How can it change the way we perceive the world?

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Website Redesign: 5 Tips for a Successful Content Strategy Refresh

website redesign
By Pauline Gilg | February 3, 2020November 8, 2020 | Web technologies

A website redesign does not involve the same process as creating a website from scratch. It may seem that fewer steps are required since some of the website’s features are already in place. However, making something new with what already exists—sorting features and content and totally rethinking a content strategy—requires an adapted project management methodology. In this article, we explain the 5 essential steps for a successful website redesign and how you can boost your content strategy along the road.

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Web Accessibility: What You Need to Know and How to Implement It

web accessibility disability
By Elodie Chosson | December 16, 2019June 5, 2020 | User Experience (UX) Web technologies

According to the Web Accessibility Initiative’s website, “Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.” Through this article, you will find some tips and tricks in order to make your interface more accessible!

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Community Forums: Peer Support or Poor Support?

community forums
By Yannick Obergfell | October 7, 2019December 30, 2020 | Web technologies

This article looks into the reasons why many companies turn to community support forums for tech support and troubleshooting, and how to do it the right way.

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Replika: The Emotional Chatbot who Wants to be Your Friend

replika artificial intelligence
By Berk Meydanli | September 2, 2019March 20, 2021 | Machine learning & Artificial Intelligence Web technologies

Since the dawn of sci-fi movies, we have seen characters being accompanied by an AI companion, be it an android or the central computer of their spaceship, who acted as a friend during their adventures. Today, we have yet to see such technology in action since our AI development is not that advanced (and, according to certain people, it should stay that way). Nevertheless, we still have access to a degree of artificial intelligence, such as Siri or Alexa, which assists us with simple tasks.

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Website Localization Best Practices: Go International!

Website localization at the heart of your international strategy
By Justine Tarlet | June 18, 2019August 9, 2021 | Translation & Localization Web technologies

Internet has become a global media that enables exchanges between different cultures. It is now essential for companies willing to go international to adapt to their international audience, mostly by localizing their website(s). However, most of the time localization still isn’t done the right way. Let’s have a look at website localization best practices to boost your international strategy.

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From Free Online Courses to Online Master’s Programs: Studying Localization in the Digital Age

online education
By Timothy Najmolhoda | October 8, 2018November 8, 2020 | Web technologies

As localization continues to grow as both an academic and professional discipline, more and more avenues for learning it continue to pop up. Traditional educational environments continue to offer many options for students, but as time goes on, would-be learners are finding online education to be an increasingly strong option. There are several free online courses available. An online master’s program like TCloc is just one example of the different options available.

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Colours in Your Website Localisation Project

Colours in your website localisation project
By Juliette Malgouyard | July 14, 2017July 5, 2020 | Translation & Localization Web technologies

Colours are a very important part of culture. They are omnipresent in our visual world, but also in our language. Don’t forget to localise them too in your website localisation project!

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Power Distance and Website Localization

chess pieces
By Amandine Greuez | June 16, 2017July 5, 2020 | Translation & Localization Web technologies

Power distance, that is, our relationship with authority and power, is an intercultural aspect that can play a key role in website localization.

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Big Data: Interview with a Data Expert | Gauthier Vasseur

Data Expert Gauthier Vasseur
By Madelyn Montilla | May 20, 2017July 5, 2020 | Digital Marketing Web technologies

Last October 2016, I had the pleasure to meet Gauthier Vasseur at Stanford University. I found his lecture on Big Data and Marketing Strategies to be very interesting. It was obvious that he was not only a data expert but that he could also transmit his passion for his craft to his students through his charming personality.

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