Businesses today are able to reach a global audience. But when targeting different markets, they should be aware of the importance of content localization.
Before you start writing or even planning to write content, you need to understand who you are writing for. A successful content marketing strategy is tailor-made for your target audience. So, when you decide to go global, cultural differences come into play.
When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing processes used by most of the major brands that we deal with on a daily basis. Coca-Cola, H&M, Ikea… these are just some of the famous marketing giants that had to think about their international strategy before going global. What are the key points for carrying out a successful internationalization strategy?
Last October 2016, I had the pleasure to meet Gauthier Vasseur at Stanford University. I found his lecture on Big Data and Marketing Strategies to be very interesting. It was obvious that he was not only a data expert but that he could also transmit his passion for his craft to his students through his charming personality.
