Localization is a common challenge encountered when creating a multilingual website. This may seem obvious when considering two fundamentally contrasting countries such as France and Japan, although in reality, any two countries or regions that have cultural differences, however subtle, pose a localization challenge.
What is transcreation? How is it different from translation and localisation? And what purpose does it serve? If you’re asking yourself these questions, keep reading for a short introduction to the wonderful world of transcreation!
