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Tag: cultural differences

UK English vs US English: Or Why Localizing Into Just “English” Isn’t Enough

Two thought bubbles coming from a sitting figure containing a question each: UK English? and US English?
By Matthew Dykes | March 31, 2022March 26, 2022 | Translation & Localization

When localizing content, it’s important to really connect with your target audience. One way of doing that is to speak to them in their own language. So if your target audience are English speakers, you localize into English and that’s that, right? Well, English is a global language spanning many different cultures, so you’ll want to get a bit more specific than that if you want your content to get results.

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The 5 Levels of Website Localization

Levels of Website Localization
By Nina Nguyen | September 2, 2021September 1, 2021 | Technical Communication Translation & Localization

Due to the process of globalization, businesses have recently realized they need to translate, or to use the correct terminology, localize websites to make their products and services available all over the world for different target groups and markets. In comparison to translation, which essentially means transforming text from a source language into a target language, website localization requires an additional set of skills to tailor content to appeal to specific markets.

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The Art of Localization: How Different Languages Impact TV Series and Movies

the art of localization : how different languages impact tv series and movies
By Marielle Muschko | July 15, 2021August 10, 2021 | Translation & Localization

Did you ever wonder if Jaskier from The Witcher series had the same name in different languages? Or how accents are represented in different languages? Only a few people know that cultural and language differences impact TV series and movies, and that localization affects our daily life in unexpected ways. Let’s look at some examples.

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How Cultural Differences Affect your Content Marketing Strategy

Puzzle
By Marianna Chatzopoulou | November 26, 2018November 15, 2021 | Digital Marketing

Before you start writing or even planning to write content, you need to understand who you are writing for. A successful content marketing strategy is tailor-made for your target audience. So, when you decide to go global, cultural differences come into play.

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