Our Instructors
TCLoc instructors are all professionals or academics in fields related to technical communication and localization. Like our students, they come from all over the world and add to TCloc’s international dynamic. Bringing to the program their experience in the industry today, TCLoc instructors provide current and essential instruction to our students.
Localization
Alex Zekakis holds a BSc in Information Management from the International Hellenic University.
..He was first a localization project manager on the service provider side. He then moved into different roles, initially leading production teams and then focusing on delivering strategic solutions. Throughout this time, he has always had an active presence in localization-related conferences around the globe, where he delivered engaging presentations and continually addresses advanced industry topics. Alex now holds the role of Chief Customer Officer at XTM International, where he drives revenue growth, strengthens customer retention, streamlines operations, and leads strategic customer initiatives across the organization.
Discover Alex’s insights on the future of localization: Watch the video
Documentation
Jordan Stanchev is a project lead (PMP) of IT projects for user assistance and information architecture for SAP’s DITA CMS infrastructure.
..He is a part of the team that takes care of organizing, producing, and hosting one of the largest product documentation bases in the world. He is also a trainer in technical writing, information architecture, and DITA XML. Jordan has made his career in the field of technical communication for the last 20 years. He started off as a Java developer, next became a technical writer, and then a senior technical writer.
Usability and UX Design
Kirk St.Amant is the Eunice C. Williamson Chair in Technical Communication and a member of the Center for Biomedical Engineering and Rehabilitation Science (CBERS) at Louisiana Tech University (USA).
..He is also an adjunct professor of technical communication with the University of Limerick in Ireland and a guest professor of usability studies with Southeast University in China. He researches how cognitive processes affect the usability of technologies in health and medical contexts and in online education. Kirk is a research fellow and an affiliated faculty member with the TCLoc program.
Content Strategy
Hilary Marsh is the president and chief strategist of Content Company, a content and digital strategy consultancy.
..She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Hilary has been a leading content strategy practitioner, mentor, and professor since 1999. She developed and taught the first graduate-level content strategy courses for Kent State University. She has been published, quoted, and had her work cited in major industry publications. She is a frequent speaker at national and international conferences.
Information 4.0
Ray Gallon is a co-founder of The Transformation Society, a research and consulting company.
..He has over 40 years of experience as a communicator — first as an award-winning radio producer and journalist, then in the technical content industry. He has always been interested in the connection between technology and culture and has put his broad experience to good use with companies of all sizes. Ray was the director of the Society for Technical Communications (STC) and president of STC France. He is a university lecturer and a keynote speaker for events throughout the world. He has contributed articles and chapters to many books and periodicals and is the editor of Language of Technical Communication (XML Press).
Natural Language Processing
Director of AI and MT Solutions at Smartling, Alex Yanishevsky has been in the localization industry for over 20 years in a variety of roles.
..He has written numerous articles for industry journals and presented at industry conferences. Alex’s areas of expertise include machine translation, data mining, computational linguistics and TMS/CAT tools. He earned a Ph.D. in Slavic Literature from Brown University.
Web Development and Project Management
At Saooti, Doug combines his skills in project management and development to bring innovative ideas to life. He works closely with his team to create and refine audio content solutions that meet the needs of clients.
..Doug graduated with a Master’s degree in Multilingual Web Development and Communication from the University of Strasbourg, a Master’s in International Business from the International Institute in Geneva, and a Bachelor’s in International/Global Studies from Norwich University. He also studied International Relations at École Spéciale Militaire de Saint-Cyr and French Language and Literature at Middlebury College.
Web Developer
Harold Malaud is a French web developer and former student of the Master CAWEB at the University of Strasbourg.
..After 4 years working in a big web agency of the Publicis group where he specialized in developing web interfaces, he co-founded Switch, where he worked for 10 years as a front-end developer. He’s now at Euro Information, a company of the Credit Mutuel group, where he works as a senior lead developer. As such, he uses HTML, CSS and Javascript everyday to develop websites and train junior developers to enhance their knowledge and methods.
Software Localization
Achim has a degree in electronic engineering and is co-founder of PASS Engineering, the company that initially developed the software localization tool Passolo before it was acquired by SDL back in 2007.
..As a software developer he managed teams working on medical analyzer software. With now more than 20 years of experience in the localization industry he is now working as a solution consultant in RWS/SDL supporting clients in optimizing software localization and translation workflows.
Machine Translation
Guylaine Mylward works as a solutions architect for Alpha CRC, a language services provider based in Cambridge, UK.
..She has spent all of her professional life in the localization industry and has held a variety of roles since first being recruited as a project assistant in 1997. Guylaine has always followed a hands-on approach and is keen to share her experience and knowledge of all the various facets of localization, from project management and workflows to translation technology. She hopes to help students put theory into practice and give them a taste of the day-to-day aspects of a career in localization.
Simplified Technical English
Since 2006, Shumin Chen has been working as a consultant in industries worldwide, such as
..aerospace and defense, banking, consumer products, healthcare, IT, and medical and fitness equipment. She has helped many companies with their documentation needs and is widely regarded as a leading expert in ASD-STE100 Simplified Technical English training, aviation documentation, and multilingual documentation. Shumin now heads the ASD-STE100 training arm of Shufrans TechDocs, a full-service technical documentation provider. She continues to focus on the practical implementation of international standards to facilitate the efficient creation and management of multilingual documentation.
Project Management
John Di Rico began translating in 2005 and specializes in legal, financial, and marketing translation from French to English.
..He currently works as the Director of Business Development for Wordbee.com and runs two translation companies in France: ApexTra.fr and Trad24.com. He is a sworn translator and interpreter for the French courts (traducteur-interprète assermenté), member of several French translation professional associations (CETIJ, UNETIC, CFTICAAP) and has an MA in Translation and Localization Management from the Middlebury Institute of International Studies at Monterey (MIIS).
Plain Language
Candice is an internationally-known plain-language lawyer.
..She is the co-founder and South African representative of Simplified, a training and consultancy firm with offices in London, Johannesburg, and Cape Town. She was previously president of Clarity International, a worldwide association of lawyers who promote the use of plain legal language. Through consultancy, training, and various notable speaking engagements around the world, Candice focuses on making legal and other complex information clear and understandable.
Academic Writing
Drew Eisenhauer is Associate Professor at the Institute for Translators and Interpreters for International Relations at the University of Strasbourg, France.
..While working on his PhD in English Language at the University of Maryland, he became interested in the Web and has divided his time ever since between technical communication and academic instruction. While teaching in the Professional Writing Department at the University of Maryland, Drew served as technical writer and software business analyst for the FCC’s Wireless Telecommunications Bureau and later as Senior Technical Writer for the FAAs quality control division in Washington, DC. He has also worked with some web development startups.
Localization
Dung joined the language and localisation industry in 2016.
..She has worked in a range of roles on both the vendor and client side. She is passionate about how technology is transforming the way we communicate across languages and cultures. Currently, she works as a Localization Program Manager at Flo – a fem-tech based in London – where she defines localisation roadmaps and leads localisation programmes end to end.
Dung is a TCLoc alumna and now lectures in localisation for the Master TCLoc and Master CAWEB programmes at the University of Strasbourg. She is also an active member and mentor with Women in Localization.
Learn more about Dung and her insights into localization: Watch the video
Visual Communication
A freelance graphic designer with over 10 years of experience, Boris Epp is a polyvalent professional who specializes in Adobe tools.
..He is also a teacher in various classes, dedicating himself to his students by trying to give them the best possible basis for a fresh start in professional life. He likes to share his personal tips and focuses on teaching and implementing effective work methods.
“Exchanging ideas with other professionals in the field and being taught by experts from the industry has been a privilege and a great opportunity.”
Sara Martellini, TCLoc Graduate 2018
“Exchanging ideas with other professionals in the field and being taught by experts from the industry has been a privilege and a great opportunity.”
Sara Martellini, TCLoc Graduate 2018
SEO and Content Marketing
Chris Raulf is an international AI and SEO expert, keynote speaker, and founder of Boulder SEO Marketing, a digital marketing agency headquartered in Colorado, USA.
..With nearly 30 years of SEO experience dating back to Google’s early days, he is recognized as a leading authority in AI-driven search marketing and ranks #1 on Google for “international AI and SEO expert.” He and his team focus on human-driven, AI-assisted search strategies, including their Micro SEO Strategies℠ methodology and Generative Engine Optimization (GEO), helping businesses optimize for both traditional search engines and AI platforms like ChatGPT, Perplexity, and Google’s AI Overviews. As an SE Ranking Brand Ambassador, host of the AI SEO Insighter Podcast, and instructor in the TCLoc Master’s Program at the University of Strasbourg, Chris shares his expertise and guides others through the evolving search landscape.
Plain Language
Frances Gordon is a content strategist, educator, and founder of Narratology, a UK-based consultancy focused on content design and policy, and AI literacy.
..She works internationally with clients in financial services, technology and government, helping them develop clear, ethical, and accessible content practices. Frances has taught in academic and professional settings for over 20 years. Her teaching bridges theory and practice, with a particular focus on AI-informed communication, accessibility, and intercultural writing. She is committed to preparing students for real-world challenges in digital communication, localisation and the responsible use of emerging technologies.
AI in UX Design
Freelance UX/CX Researcher and former CAWEB student.
..When she is not tutoring CAWEB/TCLoc students, Marie-Aude helps UX professionals and career switchers develop their career paths within the UX industry. Her background in linguistics and Market Research helps her drive strategic business decisions with data and research insights.
French by birth, expat by choice, she spent 19 years in Germany and Switzerland before making Spanish Catalunya her home. She nourishes a passion for traveling and exploring different cultures. As a tutor and mentor, she focuses on identifying unique skills and encourages her students to thrive and carve their own career strategies, just like she did, driven by passion and curiosity.
Terminology, AI and Natural Language understanding – Extracurricular
François Massion is the director of D.O.G. Dokumentation ohne Grenzen GmbH, a company specializing in translation and localization services, and a member of the Advisory Board of the DIT (Deutsches Institut für Terminologie).
..He also has a teaching assignment in the field of Artificial Intelligence and Natural Language Understanding at Shanghai Foreign Studies University. Francois Massion’s main professional interests are translation technologies, quality assurance methods, terminology science and terminology modelling for computer applications, semantic and knowledge technologies. Creating and distributing content on a large scale to an international audience has become a very challenging task involving a wide range of technologies and methodologies. He would like to share some of the practical aspects of their implementation with the students.
Terminology Management – Extracurricular
Mark Daniel Childress has a BA from Humboldt State University in California and an MA from Heidelberg University in Germany.
..He joined SAP in Walldorf, Germany, in 1995 as a translator and has been responsible for the company’s terminology management since 1998. He was president of the German Association for Terminology (Deutscher Terminologie-Tag / DTT). Mark has given over 500 lectures and seminars on terminology management to technical writers, translators, and universities. He has written articles on terminology work for publications including MultiLingual and eDITion, the journal of the DTT.
M.T. – Extracurricular
Claudia Wiesinger is a graduate research assistant in the Human and Artificial Intelligence in Translation (HAITrans) research group at the University of Vienna Centre for Translation Studies (ZTW).
..She has also been a PhD student at the University of Vienna since February 2021. Claudia’s research interests include crisis communication and the role of translation, the effects of speech tools on translation, revision and post-editing machine translation (PEMT) tasks, and computer-assisted translation and revision practices. Aside from working in academia, Claudia is also an active member of the language industry. Having worked as an English-to-German in-house translator and reviser in the United Kingdom, Claudia is now a freelance translator who specialises in the translation of websites, marketing texts and product descriptions for the games, betting, business and fashion sectors.
Chunkify – Extracurricular
Lewin von Saldern is the co-founder of Chunkify, a company specialising in content extraction and conversion into structured formats.
..He works in the localization technology space with a focus on content processing and automation, bringing hands-on experience from product development and applied technology to discussions around modern localization workflows.
MadCap – Extracurricular
Ken De Wachter is the owner of Flynxo, a small-scale consultancy firm that focuses on multilingual documentation management.
..He runs regular workshops about translation technology, terminology and technical communication. He is a certified trainer of SDL Trados Studio, Memsource and MadCap Flare. His elaborate professional network and hands-on experience with various aspects of multilingual specialized communication provide him with an excellent overview of both practical implementations of academic insights and the interaction between the industry and training institutions.
UX Writing – Extracurricular
Morane Touati is the founder of WordsMatter, France’s first consultancy fully dedicated to UX Writing and Content Design.
..She leads advanced programs, workshops, and university courses on content strategy, UX Writing, and AI-augmented content practices. As a senior content designer, she partners with major organizations—including BPCE, FDJ, ManoMano, Beta.gouv—to build scalable content systems, tone-of-voice frameworks, and AI-driven content operations.
Localization – Extracurricular
Brahim Aïoun has over 12 years of international experience with global companies and international organizations.
..He holds a MA in International Business and Foreign Languages and focuses his career on the Translation Technology leadership and Account Management of mid-sized to large customers.
Clueso – Extracurricular
Neel is a co-founder of Clueso, a tool that helps companies create stunning videos and documentation for any digital process in minutes using AI. Before Clueso, he built and scaled a digital reading and note-taking app to 40K+ users while in college.
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Quanos “SCHEMA ST4” – Extracurricular
Christoph Kaemena has been working for leading system manufacturers in the technical communications industry since 2006. At Quanos, he has been one of the specialists for the SCHEMA ST4 content management system and Quanos InfoTwin since 2009.
..In Technical Presales, he supports customers, partners and colleagues with content creation, translation, manual and automated classification, maintenance and output of content in SCHEMA ST4, as well as content distribution using Quanos InfoTwin.