Choosing colors for a website is about more than aesthetics and preferences. Color can determine how users engage with your website and perceive your brand. Learn how to harness the principles of color psychology in UX design.
Below is an interview with Dr. Gustav Verhulsdonck which provides an overview of cognitive biases and their role in usability and user experience. Dr. Verhulsdonck provides introductory information on cognitive biases for technical communicators that are unfamiliar with the concept, and he discusses the importance of cognitive biases in design.
