With the continuous rise of content marketing, it has become increasingly important to set yourself apart from your competitors. This article explores interactive content and its potential benefits through concrete examples.
Terminology is a very important part of the job of a technical communicator – whether it involves developing new terms for a project or following a pre-established list of terms. By using the rule “1 term = 1 concept”, the consistency of the content is maintained within documents, between documents, and between writers. This leads to improved quality as well as reduced costs and time, for both content development and translation.
Joining the TCLoc community of instructors is Hilary Marsh, a content strategist with decades of experience and president of Content Company, a content and digital strategy consultancy. She is a leading expert on effective and efficient content creation, organization, and management. Having already created and taught graduate-level courses on content strategy, she is excited to share her experience and insight with TCLoc students and show them the important role content strategy plays in technical communication. In this article, she gives us a sneak peek of her course and shares with us the professional path that led her to where she is now.
