Cognitive biases are a great tool for technical communicators as this knowledge can help improve both design usability and user experience. This blog will provide information on how designers can use cognitive biases to better appeal to their audience.
Below is an interview with Dr. Gustav Verhulsdonck which provides an overview of cognitive biases and their role in usability and user experience. Dr. Verhulsdonck provides introductory information on cognitive biases for technical communicators that are unfamiliar with the concept, and he discusses the importance of cognitive biases in design.
