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Category: User Experience (UX)

A Guy Called Matze – How the Persona Method Improves User Experience (UX) in Technical Writing?

persona method
By Martina Becker | January 22, 2021January 20, 2021 | Technical Communication User Experience (UX)

As an English literature graduate who developed a rather unimaginable passion for technical writing many years ago, I was thrilled when I came across the Persona Method in Alan Cooper’s book “The Inmates Are Running The Asylum. Why High Tech Products Drive Us Crazy And How to Restore The Sanity” (1999).

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When Machine Learning Meets UX Design

designers should always keep their users in mind
By Mélanie Le Flem | September 22, 2020March 20, 2021 | Machine learning & Artificial Intelligence User Experience (UX)

Machine learning (ML) is a subset of artificial intelligence that uses computer algorithms to improve automatically through experience. What if a program could adapt a graphical interface to your liking by using machine-learning technology? Well, this is what some companies are already doing. If a machine-learning program can learn from user behaviors, that is precisely why combining UX and machine learning makes sense. But it’s not as simple as it might sound. In this article, we will try to understand the challenges of machine-learning product design and how to overcome them.

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SXO: How SEO and UX Improve the Search Experiences

sxo-ux-and-seo
By Emie Grimaud-Hachin | April 20, 2020August 9, 2021 | Search Engine Optimization (SEO) User Experience (UX)

Search experience optimization (SXO) is a popular topic that has emerged as a necessary consequence of our surfing habits. It merges two disciplines that we don’t necessarily associate, user experience (UX) and search engine optimization (SEO). Although SEO is as old as the first website, search engines are constantly evolving, and SXO is the next step in that evolution. However, people may still have a hard time figuring out what SXO is really about. Let’s discover more about this practice.

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Web Accessibility: What You Need to Know and How to Implement It

web accessibility disability
By Elodie Chosson | December 16, 2019June 5, 2020 | User Experience (UX) Web technologies

According to the Web Accessibility Initiative’s website, “Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.” Through this article, you will find some tips and tricks in order to make your interface more accessible!

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10 Practices to Promote Ergonomics and UX in the Workplace

user experience
By Damien Montagnon | July 29, 2019November 8, 2020 | User Experience (UX)

Regardless of the level at which you work in your company, you can take certain steps to improve your company’s ergonomic awareness. Whether you are a developer, a designer, or an executive, your actions and behaviour can turn the tides in favour of user experience (UX).

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Focus on Improving your Globalization Process for User Experience

woman holding a globe in her hands
By Maria Garioni | March 26, 2019November 8, 2020 | Globalization & Internationalization User Experience (UX)

The launch of a business in today’s global economy requires the ability to adapt a company’s strategy to be locale and culture aware. This strategy has to focus on the GILT (Globalization, Internationalization, Localization and Translation) process in order to successfully reach a global audience. A global vision and strategy is therefore essential to succeed in modern markets shaped by the technological progress brought about by the digital revolution, and to be successful in present-day increasingly challenging economical and political frameworks.

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