When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing processes used by most of the major brands that we deal with on a daily basis. Coca-Cola, H&M, Ikea… these are just some of the famous marketing giants that had to think about their international strategy before going global. What are the key points for carrying out a successful internationalization strategy?
Along with the tremendous growth in the number of smartphone and internet users in the global market, localization is no longer a new approach, but an inevitable step for a successful expansion of a mobile application.
