Globalization Archives - TCLoc Master's

Focus on Improving your Globalization Process for User Experience

by Maria Garioni | Mar 26, 2019 | Globalization, Technical Communication, User Experience (UX)

The launch of a business in today’s global economy requires the ability to adapt a company’s strategy to be locale and culture aware. This strategy has to focus on the GILT (Globalization, Internationalization, Localization and Translation) process in order to...

Localization-Friendly Content Writing | A Translator’s View

by Sara Martellini | Dec 24, 2018 | Globalization, Internationalization, Localization, Marketing, Technical Communication

Content writing and localization – rigidly separated or mutually dependent? One aspect is becoming clearer every day in the industry: developing a content strategy keeping localization in mind from the earliest stage of content production helps companies save time and...

From Free Online Courses to Online Master’s Programs: Studying Localization in the Digital Age

by Timothy Najmolhoda | Oct 8, 2018 | Globalization, Learning

As localization continues to grow as both an academic and professional discipline, more and more avenues for learning it continue to pop up. Traditional educational environments continue to offer many options for students, but as time goes on, would-be learners are...

Localization in Africa: A Way to Develop African Languages

by Elena Viens | Jan 29, 2018 | Cape Town, Globalization, Localization, Natural Language, Technical Communication

Faced with a considerable increase in intercultural communication, and the development of information and communication technologies, the fields of localization and translation are constantly evolving. However, how should these fields evolve in African countries,...

Pixel Buds: The End of Interpreters?

by mbarthelemy | Oct 21, 2017 | Globalization, Translation

At their San Francisco launch event on October 4, Google introduced the Pixel Buds. They are two earbuds connected to each other by a wire and designed to be the competitor for Apple’s AirPods. Although the two devices have the same price and same battery life, Pixel...

Brand Internationalization Strategies for Global Companies

by Camille Bellefleur | Jul 25, 2017 | Globalization, Internationalization, Technical Communication

Brand Internationalization Strategies for Global Companies When we think about internationalization, we often only think about translation strategy and other linguistic processes. However, globalization has changed not only our shopping habits but also the marketing...